Script Writer

Position : Scriptwriter for Meta Ads

Location : Pune

Company : Frido

About Us : Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one : to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido, and experience the freedom to live life your way.

Key Responsibilities :

Write compelling 15–40 second scripts tailored specifically for Meta’s reel format.

Conduct thorough market and competitor research for each product before writing.

Identify audience pain points, motivations, and behavioural triggers to build angles that convert.

Develop multiple hook variations optimised for the first 1–3 seconds of the video.

Translate technical / functional product features into simple, benefit-led messaging.

Use insights from ad metrics (retention, CPA, CTR, CVR, thumb-stop rate) to improve future scripts.

Work cross-functionally with the production / creator team to ensure scripts are executable within budget and format constraints.

Deliver quick turnarounds while maintaining clarity, brand voice, and platform best practices.

Stay updated on Meta trends, formats, and algorithm-friendly creative styles.

Write clear direction lines for actors to help them perform naturally.

Requirements :

Proven experience writing scripted or UGC-style ads for Meta, TikTok, or short-form platforms.

Strong understanding of performance marketing.

Ability to think visually and structure a story that works in vertical, fast-paced formats.

Exceptional command of conversational, simple, and impactful writing.

Ability to interpret data and make iterative creative decisions.

Comfortable handling multiple products and deadlines simultaneously.

Bonus : Experience in filmmaking, directing, and content creation

How to Apply :

If you are a creative and experienced scriptwriter passionate about script writing and marketing, we would love to hear from you. Please send your resume, cover letter, and writing samples to shrushti.r@myfrido.com