Talent.com
CAST Software - Marketing Data Specialist

CAST Software - Marketing Data Specialist

CAST Software India Pvt Ltd, India
30+ days ago
Job description
  • CAST is looking for a dynamic, detail-oriented Marketing Data Specialist who can manage large amounts of data accurately & efficiently and work effectively with a global team.
  • Based in Bangalore, India, the position reports directly to the Marketing Systems & Data Director, who is based in Paris, France.
  • Database Management : Building industry / account specific database across the globe and get the relevant contact details like role, persona, country and industry through social media search or tools like LinkedIn, ZoomInfo, Cognism, or so.
  • Proactively engaging in maintaining the health of the database : run regular audits on the quality of the worldwide database, identify and manage the data cleansing process.
  • Collaborating closely with regional marketing teams to procure and import data, and supporting global database improvement and data hygiene initiatives.

    • Marketing Automation :

    • Importing data in the automation platform and segmenting the existing database through lists to run effective campaigns.
    • Automating some of the manual tasks through building Reports & workflows.
    • Performing data analytics to report to marketers about the overall health of the database.

      • Desired Skills :

    • Detail-oriented, being able to manage large amounts of data accurately & efficiently.
    • Excellent verbal and written communication skills, as required to interact with various regional marketing managers worldwide.
    • Ability to effectively multi-task and prioritize in an ever-changing environment.
    • A positive attitude, an ability to drive through challenges, and a willingness to learn.

      • Requirements :

    • Graduation is a must; an MBA is an added advantage.
    • 2+ years of experience in a similar role, ideally in a B2B setting.
    • Experience with automation platforms (i. , Hubspot) is a plus.
    • Good understanding of platforms such as LinkedIn, Sale Navigator, ZoomInfo, etc. Proficiency in MS Office (Excel)

      • (ref : iimjobs.com)

    Create a job alert for this search

    Marketing Specialist • , India