Senior Copywriter

DESIGNATION : Sr. Creative Strategist

Job Description

Major Roles & Responsibilities :

• Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.
• Work with the New Business team on all creative ideation and a creative showcase for any pitch.
• Present the entire creative plan for any campaign or narration of any script to clients on any brand.
• Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team.
• Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks.
• Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
• Provide visual direction to the graphic design team on any idea or concept that comes from your team.
• Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process.
• Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals.
• Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea.
• Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times.
• Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.

Skills Required :