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Hetero - Product Manager - Oncology

Hetero - Product Manager - Oncology

Hetero Drugs LimitedHyderabad, India
25 days ago
Job description

Job Type : Individual Contributor

Job Location : Hyderabad (Corporate Office)

Key Responsibilities :

1. Brand Leadership & Strategic Influence :

  • Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
  • Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
  • Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.

2. Market & Competitive Intelligence :

  • Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
  • Provide strategic recommendations to affiliates and leadership based on data-driven insights.
  • 3. Product Launches & Lifecycle Management :

  • Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
  • Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
  • Support local affiliates in implementing best practices for product lifecycle management.
  • 4. Stakeholder Engagement & Cross-Functional Collaboration :

  • Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
  • Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
  • Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.
  • Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.
  • 5. Performance Monitoring & Best Practice Sharing :

  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.
  • Additional Skills :

    Skills & Competencies :

  • Strong ability to work independently, yet effectively influence and guide affiliate marketing teams and senior leadership.
  • Expertise in brand strategy development and execution in the Hematology therapeutic area
  • Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations.
  • Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams.
  • Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory)
  • (ref : iimjobs.com)

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