Drive Strategic Growth as a Business Insights Leader
We're seeking an experienced Business Insights Leader to spearhead the development of data-driven decision-making across our global Marketing and Sales organization.
About the Role
- Developing analytics, forecasting, and advanced modeling to optimize revenue growth, marketing efficiency, and pipeline strategy.
- Partnering with engineering teams to enhance data pipelines and marts in Snowflake / SQL.
- Establishing data governance standards for accuracy and consistency across reports.
Data Strategy & Architecture
Designing and implementing a global analytics ecosystem (data ingestion → warehousing → modeling → visualization → governance).Collaborating with engineering teams to enhance data pipelines and marts in Snowflake / SQL.Establishing data governance standards for accuracy and consistency across reports.Marketing Funnel & Revenue Insights
Owning end-to-end funnel reporting : lead gen, pipeline velocity, CAC, ROAS, conversion rates, and payback periods.Identifying inefficiencies in the funnel and designing data-backed solutions with Marketing & Sales leadership.Continuously measuring campaign ROI, connecting top-of-funnel spend to bottom-line revenue.Forecasting & Predictive Modeling
Leading global forecasting processes, ensuring accuracy in pipeline and revenue projections.Building ML / statistical models to predict ROI, pipeline creation, and campaign outcomes.Running scenario simulations to guide marketing spend allocation and growth vs. efficiency trade-offs.Applied AI / ML & Advanced Analytics
Applying ML / AI frameworks to optimize lead scoring, churn prediction, and customer lifetime value (LTV).Automating insights delivery using Python, SQL, and AI APIs.Exploring advanced use cases : attribution modeling, sentiment analysis, hyper-personalization.Business Partnering & Leadership
Serving as the analytical partner to global Marketing & Sales leadership.Presenting insights in executive-ready, narrative-driven formats.Collaborating cross-functionally with Finance, Product, and Customer Success to create a holistic growth view.Visualization & Self-Serve Analytics
Leading the design of real-time executive dashboards.Building scalable, reusable BI assets and empowering teams with self-serve analytics.Partnering with BI engineering to ensure dashboard optimization and performance.Ad-Hoc & Strategic Analytics
Conducting deep-dive analyses on campaign effectiveness, regional pipeline trends, and sales productivity.Delivering rapid-turnaround insights to support C-suite decisions.Creating benchmarking frameworks against SaaS industry best practices.