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Cold Email Outreach Specialist
Cold Email Outreach SpecialistOpvia.in • Republic Of India, IN
Cold Email Outreach Specialist

Cold Email Outreach Specialist

Opvia.in • Republic Of India, IN
22 hours ago
Job description

Role : Lead Generation Specialist (Cold Email Outreach Expert)

Background : IT Services / Digital Agency experience preferred

Location : Kolkata (On-site - Only candidates from Kolkata should apply)

Reporting to : Founders and Leadership Team

Experience : 3 to 6 years

Language : Excellent English communication (written and verbal)

Compensation : Up to 30k + On Target Earnings (Based on experience and qualifications)

Timing : UK Shift

About the Role

We are looking for a highly skilled Lead Generation Specialist with deep experience in cold email outreach , prospecting, and outbound systems. This is not a general marketing role.

This role requires someone who can build outbound campaigns from scratch , including data sourcing, writing outbound sequences, managing deliverability, and consistently generating qualified leads / appointments.

Key Responsibilities

Cold Email Strategy & Execution

  • Build complete cold outreach systems from the ground up
  • (ICP research → list building → message crafting → deliverability setup → reporting).
  • Write high-converting, personalised outbound email sequences (intro emails, follow-ups, break-ups).
  • Perform inbox / domain warm-ups, deliverability checks, and maintain healthy sender scores.
  • Continuously A / B test subject lines, email copy, sending volume, send times, and CTAs.

Prospecting & Data Sourcing

  • Identify and define ideal customer profiles (ICPs) and buyer personas.
  • Source accurate lead data from tools like Apollo, Clay, ZoomInfo, LinkedIn Sales Navigator, etc.
  • Validate emails, clean lists, and maintain high data quality.
  • Pipeline & CRM Management

  • Track all outreach activity and lead responses in CRM (HubSpot, Pipedrive, GoHighLevel, etc.).
  • Qualify leads and hand off to sales with complete context.
  • Maintain consistent outbound pipeline metrics (open rates, reply rates, positive replies, meetings booked).
  • Performance & Optimization

  • Analyse campaign performance and adjust variables to improve results.
  • Report on metrics such as deliverability, response rate, lead quality, and meeting conversions.
  • Recommend improvements to targeting, messaging, and lead sources.
  • Required Experience & Skills

  • 2+ years specifically in cold email outreach / outbound lead generation
  • (NOT general marketing / social media / content).

  • Proven ability to write cold email copy that gets replies and generates meetings.
  • Strong understanding of :
  • Email deliverability & warm-up systems
  • DNS / SPF / DKIM / DMARC
  • Multi-inbox rotation and domain strategy
  • Personalisation frameworks
  • Apollo, Clay, Sales Nav
  • HubSpot, Pipedrive
  • Data-driven approach;
  • understands metrics andoptimizes accordingly.

  • Excellent written English, communication, and research skills.
  • Nice to Have

  • Experience integrating email + LinkedIn automation workflows.
  • Knowledge of scraping tools and enrichment workflows.
  • Experience booking meetings for agencies, SaaS, or B2B service companies.
  • Why Join Us

  • You will lead the outbound engine, not just follow instructions.
  • Freedom to test, iterate, and implement best-practice outbound systems.
  • Work with a team that values performance, innovation, and speed.
  • Opportunity to scale into a senior growth or outbound operations role.
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    Outreach Specialist • Republic Of India, IN

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