Digital Marketing Lead

Marketing Manager – Job Description

About TechnoSprout Systems

TechnoSprout Systems is a global technology consulting and engineering firm enabling enterprises across India, the UAE, and the USA to build autonomous, predictable, and high-performing digital ecosystems. Through our structured modernisation framework spanning Consulting, Platform Engineering, Optimisation, and Managed Operations, we help organisations modernise with clarity, strengthen cloud and security foundations, and move toward self-healing operations.

Role Summary

The Marketing Manager is responsible for driving demand generation, creating brand awareness, building customer personas, and converting leads into qualified meetings for the sales team.

1. Key Deliverables

Deliverable 1 : Lead Generation

Run targeted campaigns on LinkedIn, email, and niche B2B channels

Build lead lists based on ICP

Engage and nurture leads until handover

Deliverable 2 : Meeting Setups

Follow up with warm leads

Qualify fit based on ICP

Schedule meetings for Sales / Consulting team

Deliverable 3 : Awareness & Positioning Campaigns

Plan and execute brand, content, and positioning campaigns

Publish thought leadership posts (cloud, security, SRE, automation)

Manage LinkedIn company page and leadership profiles

Deliverable 4 : Ideal Customer Profile (ICP) & Persona Development

Define ICP based on geography, industry, size, and tech maturity

Develop buyer personas (CIO, CTO, Head of Cloud, CISO)

Keep ICP and personas updated quarterly

Deliverable 5 : Industry Events & Partnerships

Identify relevant cloud, DevSecOps, and automation events

Manage participation, booth support, and lead capture

Build partnerships with ecosystem vendors

2. Skills Required

Education : Bachelor’s degree in Marketing, Business, Technology, or a related field (MBA preferred but not mandatory)

Experience : 3–6 years of B2B marketing experience, ideally in IT consulting, cloud engineering, or enterprise technology services

B2B marketing experience in IT services, cloud, security, automation, or consulting

Expertise in LinkedIn organic + paid campaigns

Strong communication, copywriting, and storytelling skills

Ability to run multi-channel demand generation

Hands-on experience with CRM tools and analytics dashboards

3. Knowledge Required

Understanding of cloud platforms (AWS / GCP / Azure)

Basic knowledge of DevOps, SRE, security, and automation concepts

Knowledge of B2B SaaS / IT buying cycles

Data analytics and campaign optimisation

Familiarity with tools like HubSpot, Zoho CRM, Apollo, Mailchimp, Hootsuite, etc.