Manager, Growth Marketing - Web Acquisition

Role : Growth Marketer – App

Experience : 4 to 6+ years

Employment Type : Full-Time Employee Based Contract

Location : Remote

Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client)

Notice Period : Immediate Joiners OR 15 Days (1st Choice ONLY)

About the Role

Little Passports is seeking a strategic, analytical, and performance-driven Web Acquisition Marketer to accelerate subscriber growth across award-winning activity kit subscription line, Little Passports. In this role, you will own paid user acquisition—developing strategies, managing campaigns, optimizing performance, and scaling channels to meet ROAS positive growth targets.

This position blends analytical rigor with strong marketing instincts and a deep understanding of e-commerce ecosystems – all in the exciting and fulfilling world of early learning.

This is a high-impact role ideal for someone who thrives at the intersection of data, creativity, and customer behavior.

Key Responsibilities

Web Acquisition Strategy & Channel Management

Develop and execute multi-channel acquisition strategies designed to drive qualified web traffic and grow subscription conversions.

Manage performance marketing channels including Meta, Google Search & Display, YouTube, Pinterest, TikTok, and affiliate networks.

Structure and run ongoing tests across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS.

Scale best-performing channels while proactively identifying new growth levers (e.g., podcast advertising, influencers).

Partner with product, and design teams to develop high-converting landing pages and user flows coming from paid campaigns.

Analytics, Reporting & Forecasting

Own acquisition analytics, reporting, and KPIs—traffic, CAC, ROAS, contribution assumptions,

Work with Data partners to define attribution and ensure accurate tracking across channels.

Build daily pacing and projections and manage budget pacing to hit monthly and quarterly growth goals.

Creative Collaboration

Work closely with creatives to develop compelling assets tailored to families and parents (video, static, UGC-style, storytelling-focused).

Use performance data to inform creative concepts, messaging, and ongoing testing roadmaps.

Cross-Functional Partnership

Partner with cross functional team to align on growth priorities and promotional strategies.

Work with the operations and CRM teams to ensure a seamless post-click experience that supports retention and long-term customer value.

Build relationships with platform partners and manage vendor relationships.

Qualifications

Must-Have

4–6+ years experience in digital / web acquisition or performance marketing for a consumer product or subscription business.

Strong hands-on experience managing campaigns across Meta, Google Ads, and at least one emerging platform (Pinterest, TikTok, YouTube, etc.).

Deep understanding of conversion funnels, web analytics, and performance optimization.

Fluent in analytics (Google Analytics, Looker, or similar) and comfortable drawing insights from data.

Experience managing budgets and optimizing toward CAC, ROAS, and subscription KPIs.

Strong CRO experience including landing page testing, funnel analysis, and experimentation frameworks.

Nice to Have

Experience marketing to parents or households, or working within a kid-focused / education category.

Familiarity with subscription economics and LTV modeling.

Experience with affiliate programs or influencer-led acquisition.

SQL knowledge or advanced analytics experience.

Key Attributes

Highly analytical with strong decision-making instincts.

Creative problem-solver who can balance brand and performance.

Comfortable with rapid experimentation and iterative growth.

Collaborative communicator who thrives in cross-functional environments.

Passion for educational products and inspiring curiosity in kids.