Senior Salesforce Developer

We are seeking an experienced

Salesforce Developer

to join our team in India. You will be responsible for

customizing, integrating, and optimizing Salesforce

to support global business operations, including sales, marketing, advertising, and community engagement. This role requires strong technical expertise, a proactive mindset, and the ability to work closely with global teams in a flexible, remote setup.

Key Responsibilities

Salesforce Development :

Design, develop, and maintain custom Salesforce solutions using

Apex, LWC, and declarative tools (Flows, Process Builder) .

Integration Projects :

Build and maintain integrations between Salesforce and external platforms (e.g.,

ad serving systems, marketing automation, analytics tools ) using REST APIs and iPaaS solutions like

Workato .

Automation & Workflows :

Implement advanced automation for

lead scoring, nurturing campaigns, attribution tracking, and ad performance alerts .

Data & Analytics Alignment :

Support data flows between Salesforce and the

enterprise data platform (e.g., Microsoft Fabric, data lakes)

for real-time reporting and predictive analytics.

Cross-Functional Collaboration :

Partner with Sales, Marketing, Ad Operations, and Support teams to translate business needs into Salesforce solutions.

Quality & Compliance :

Ensure

data accuracy, system performance, and security compliance

across Salesforce implementations.

Continuous Improvement :

Identify opportunities to enhance CRM usage, optimize workflows, and leverage

Salesforce AppExchange solutions

or new features.

Qualifications

6+ years

of hands-on Salesforce development experience (Apex, LWC, SOQL, declarative tools).

Strong understanding of

Sales Cloud

(Service Cloud / Marketing Cloud a plus).

Proven experience integrating Salesforce with external systems via

APIs, Workato, MuleSoft, or similar tools .

Experience building

automation workflows

for sales and marketing use cases (lead management, campaign attribution).