PPC Specialist

About the company :

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals :

Zealmax Ortho : With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company’s global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. (https : / / www.instagram.com / zealmaxorthoimplants / ) Website- https : / / orthoimplantsindia.com /

UltraCare PRO : Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. (https : / / www.instagram.com / ultracare.pro / ) Website -https : / / ultracarepro.in /

Role & responsibilities

Website Sales Ownership :

Take complete responsibility for website sales performance from acquisition to

conversion ensuring consistent growth in sales and profitability.

Performance Marketing :

Plan, execute, and optimize campaigns on

Meta (Facebook / Instagram)

and

Google

Ads

to drive high-quality traffic and conversions.

Funnel Optimization & CRO :

Analyze customer journeys, identify bottlenecks, and improve

conversion rates (CRO)

across multiple funnels.

Data & Metrics :

Monitor and optimize key KPIs such as

CAC, AOV, ROAS, CTR, and CVR . Identify

performance patterns and make quick, data-backed decisions to improve daily and

weekly results.

Tracking & Troubleshooting :

Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4.

Troubleshoot data discrepancies or attribution issues as needed.

Collaboration & Briefing :

Work closely with content and design, and teams to brief creatives and assets that align

with performance goals.

Retention & Automation :

Manage and optimize

Emailer and WhatsApp automation journeys

for remarketing,

retention, and precision targeting.

AI-Driven Marketing :

Stay updated on emerging

AI tools and trends

in marketing and leverage them to

generate faster insights, automate tasks, or enhance campaign outcomes.

Cross-Functional Coordination :

Maintain effective communication with internal teams to ensure alignment on goals,

timelines, and deliverables.

Preferred candidate profile :

3-5 years of proven experience in

performance marketing

(Meta & Google Ads as the

primary channel).

Deep understanding of

funnels, retargeting, CRO, and attribution .

Strong analytical skills and proficiency in

GA4, GTM, Meta Ads Manager, and Google

Ads Dashboard .

Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset.

Exposure to

D2C / eCommerce

businesses will be a strong advantage.

Why You'll Love It Here :

Competitive compensation package,

up to ₹6 LPA , commensurate with experience.

Work in a collaborative environment alongside a visionary team committed to making a meaningful impact.

Comprehensive Mediclaim Coverage and Term Insurance for your well-being.

Robust Employee Reward Policy.

Enjoy half-day Saturdays for a better work-life balance.

Participate in weekly engagement and professional development programs.

Benefit from the Employee Referral Rewards Program.

Job and Interview Location : 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat 380009

If interested, email your updated resume on hr@orthoimplantsindia.com or whatsapp profile on +918238034256.