CopywriterCraft Worldwide • Mumbai, Maharashtra, India
Copywriter
Craft Worldwide • Mumbai, Maharashtra, India
2 days ago
Job description
Key Responsibilities :
Develop creative concepts and copy for digital, social, film, print, and integrated campaigns.
Collaborate with art directors, designers, and strategists to bring ideas to life with clarity, wit, and emotional resonance.
Write video scripts, taglines, social content, website copy, and brand storytelling pieces.
Adapt master brand campaigns for different markets and formats while ensuring tone and brand consistency.
Translate creative briefs into impactful communication ideas that align with client objectives.
Participate in brainstorming sessions and contribute to the ideation of campaign concepts.
Ensure copy meets brand guidelines and passes through internal and client reviews smoothly.
Stay up to date with industry trends, pop culture, and new digital storytelling formats.
Qualifications & Skills :
Bachelor’s degree in Advertising, Communication, English, Journalism, or related field.
3–6 years of experience as a Copywriter in an agency or content production environment.
Strong portfolio demonstrating conceptual thinking, versatility, and craft.
Excellent command of language, tone, and storytelling.
Ability to write across formats — short-form, long-form, conversational, and persuasive.
Strong understanding of digital platforms, brand voice, and audience behavior.
Collaborative mindset and ability to work closely with creative and production
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Copywriter • Mumbai, Maharashtra, India
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