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AngelOne - Performance Marketing Lead

AngelOne - Performance Marketing Lead

Angel Broking LimitedMumbai, India
1 day ago
Job description

About Angel One :

Angel One is one of India's fastest growing fin-techs, on a bold mission to make investing simple, smart, and inclusive for every Indian. With over 3+ crore clients, we're building at scale - and building for impact.

Our Super App helps clients manage their investments, trade seamlessly, and access financial tools tailored to their goals. We are working to build personalized financial journeys for our clients, powered by new-age tech, AI, Machine Learning and Data Science.

We're a builder's company at heart. You'll have the space to experiment, the freedom to move with velocity, and the mandate to make bold, user-first decisions - every single day.

The vibe? Think less hierarchy, more momentum. Everyone's got a seat at the table and a shot to build something that lasts.

Be part of a team that's moving fast, thinking big, and building for the next billion.

Why You'll Love Working at Angel One!

  • Ranked Top 20 Companies to Work in India : We're proud to be recognized as one of the best workplaces, certified for 9 consecutive years.
  • Innovation Runs Deep : From AI to real-time data infra, you'll work on tech that's ahead of the curve and solve problems that truly matter.
  • Build India's #1 Fintech Platform : We're not just disrupting finance - we're shaping how the next billion Indians access wealth.
  • Own It. Drive It. Scale It : You'll have the freedom to lead, the resources to build, and the opportunity to leave your mark.

Job Title : Digital Marketing Lead

Location : Mumbai

What you will do :

We are looking for a highly skilled Performance Marketing Lead to drive our performance marketing strategy and execution for our unsecured lending vertical. The role will focus on scaling high-quality customer acquisition for our unsecured lending products, optimizing cost per lead (CPL), enhancing digital funnel conversions, and managing cross-channel paid campaigns. This position requires strong analytical skills, deep understanding of lending customer journeys, and hands-on experience in performance marketing for fintech / consumer lending businesses.

Key Responsibilities :

1. Performance Marketing & Acquisition

  • Own end-to-end customer acquisition through paid channels (Google, Meta, UAC, Affiliate, Programmatic, OEM, YouTube, etc.).
  • Build and execute ROI-driven campaigns to drive high-intent leads for unsecured loan products.
  • Continuously optimize CPL, CPA, CTR, CVR, and CAC through data-backed experimentation.

    • 2. Funnel Management & Optimization

  • Track and improve the full funnel : impressions - clicks - leads - approvals - disbursals.
  • Work closely with Product, Growth, and Risk teams to improve lead quality and conversion rates.
  • Run A / B tests on creatives, landing pages, audiences, and communication.

    • 3. Campaign Strategy, Planning & Budgeting

  • Plan monthly / quarterly digital marketing budgets with a clear focus on ROI.
  • Monitor daily spends and ensure optimal allocation across channels.
  • Forecast outcomes and report performance to senior leadership.

    • 4. Data & Analytics

  • Use analytics tools (GA4, AppsFlyer, Branch, CRM dashboards, etc.) to measure performance.
  • Build performance dashboards and provide insights to improve campaign effectiveness.
  • Monitor fraud, invalid traffic (IVT), and ensure compliance with lending guidelines.

    • 5. Partnerships & Vendor Management

  • Manage digital agencies, affiliate partners, DSPs, ad networks, and OEM channels.
  • Negotiate contracts and evaluate partner performance regularly.
  • Expand affiliate and partner network to scale user acquisition.

    • 6. Compliance, Brand & Communication

  • Ensure all ad creatives and messaging comply with RBI guidelines and internal credit policies.
  • Collaborate with Brand and Content teams for impactful digital creatives and communication.

    • Who you are :

  • MBA / PGDM from a Tier-1 / Tier-2 institute preferred).
  • 7-12 years of experience in performance marketing, preferably in fintech / NBFC / digital lending.
  • Hands-on experience managing large acquisition budgets (- 1-5 Cr+ per month) across Google, Meta, UAC, Affiliate & OEM channels.
  • Proven ability to drive high-volume acquisition funnels (5-10 lakh+ leads / month) with strong control on CPL, CPA, and CAC.
  • Strong analytical skills with experience in GA4, AppsFlyer / Branch, BI dashboards, and data-driven optimization.
  • Understanding of unsecured lending funnels, lead quality metrics, and RBI-compliant communication.
  • Demonstrated experience in managing agencies, affiliate partners, and cross-functional collaboration.

    • What's in it for You?

  • Flexible work model : Whether you're remote, hybrid, or in-office, we trust you to work where you thrive and deliver with impact.
  • Empowered Growth : We invest in your growth and empower you to explore your full potential.
  • Exceptional Benefits : Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more.

    • For a deeper dive into our company culture and vision, explore our Company Deck.

    At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI).

    As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team.

    We believe that everyone's unique experiences and viewpoints make us stronger together.

    Come and be a part of #OneSpace-, where your individuality is celebrated and embraced.

    We believe that everyone's unique experiences and viewpoints make us stronger together.

    Come and be a part of #OneSpace-, where your individuality is celebrated and embraced.

    (ref : iimjobs.com)

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