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GTM Lead

GTM Lead

ConfidentialBengaluru / Bangalore
8 days ago
Job description

Key Responsibilities

Account-Based Marketing (ABM) :

  • Define and lead Wokelo s ABM strategy targeting high-value enterprise accounts across Private Equity, Venture Capital, and Strategic Finance.
  • Design and execute integrated ABM campaigns across channels including email, paid media, content, events, and social.
  • Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.

Strategic Field Marketing :

  • Lead the planning and execution of high-touch B2B events, sponsorships, and strategic conference presence.
  • Partner with internal experts, customers, and industry KOLs to deliver impactful speaking engagements and activations.
  • Position Wokelo as the definitive thought leader in AI-driven investment research.

    • Ecosystem & Partner Marketing :

  • Identify and build strategic alliances to expand reach and drive co-marketing initiatives.
  • Own relationship development with industry associations, accelerators, and content collaborators.

    • Content & Thought Leadership :

  • Drive the end-to-end content strategy across the buyer journey crafting messaging that resonates with senior decision-makers.
  • Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
  • Champion Wokelo s voice across social platforms, particularly LinkedIn, to build a strong presence in the finance and AI space.

    • Digital & Performance Marketing :

  • Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
  • Lead copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads.
  • Continuously optimize digital efforts based on performance data and evolving audience insights.

    • Marketing Leadership & Ops :

  • Own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
  • Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.
  • Build scalable systems and processes to measure and maximize marketing ROI.

    • Skills Required

    Marketing Executive, Digital Marketing, Accounting, Ms Office

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    Lead • Bengaluru / Bangalore