VP, Monetization & Partnerships

About THRYL

THRYL is India’s social-gaming & esports super-app for Gen-Z, unifying casual games, tournaments, live streaming, and ethical rewards. We’re scaling a multi-pillar monetization engine across ads, offerwall, brand sponsorships, creator spend, and user-pay products (micro-subs, passes, tips).

Location :

Delhi NCR / Surat (Hybrid)

Function :

Revenue & Monetization Leadership

Reports to : Founder & CEO

Teams you’ll lead :

Ad Monetization, Brand / Partnerships Sales, Creator Monetization, Pricing & Packaging, Revenue Ops / CRM, and Monetization Analytics

Role Summary

Own the revenue P&L and build THRYL’s monetization machine end-to-end : strategy, packaging, pricing, experimentation, partner ecosystem, forecasting, collections, and compliance. You’ll scale monetization across ads, offerwall, sponsorships, and user-pay while safeguarding UX, brand safety, and long-term LTV.

What You’ll Own (Outcomes)

Deliver consistent

MoM revenue growth

and

QoQ ARPDAU uplift

while maintaining player experience.

Optimize the

revenue mix

(Ads / Offerwall / Brand / User-Pay / Creator) to reduce risk and seasonality.

Establish a predictable

enterprise and mid-market pipeline

with high renewal rates and strong QBR discipline.

Launch and scale

new SKUs

(season passes, micro-subs, tokenized perks, creator tips) with clear payback and churn metrics.

Build a high-performing Monetization org with clear OKRs, SLAs, and experiment velocity.

Key Responsibilities

1) Monetization Strategy & P&L

Define annual / quarterly revenue strategy, targets, and contribution mix by channel and surface (games, tournaments, live streams, community).

Create

pricing, packaging, and discount guardrails

; approve non-standard deals and sponsorship constructs.

Own revenue forecasting, scenario plans, and board-ready reporting with Finance.

2) Ads, Mediation & Offerwall

Lead relationships with ad networks / SSPs / mediation partners (MAX / ironSource, AdMob, Unity, Applovin, etc.) and offerwall providers.

Set floors, auction / bidding strategies, ad stack tests, placement design, frequency caps, and latency SLAs.

Drive

reward sizing, RV completion, and offerwall conversion→completion

through A / B tests and in-product UX.

3) Brand Partnerships & Sponsorships

Build tiered

media kits, rate cards, and IO templates

for endemic and non-endemic brands (naming rights, show segments, creator integrations, campus routes).

Hire / coach a hunting & farming sales team; enforce CRM hygiene, pipeline coverage, and deal reviews.

Ensure airtight execution with Studio / Esports and produce ROI-positive case studies.

4) Creator & Community Monetization

Co-design creator rev-share programs (tips, badges, paywalled VODs) and

season / campaign passes

with Product.

Stand up affiliate / campus monetization with transparent attribution, fraud controls, and payouts.

5) Revenue Ops, Data & Experimentation

Partner with Data to ship

source-of-truth dashboards

: ARPDAU, eCPM / fill, Impressions / DAU, RV completion, offerwall eCPM, LTV / CAC payback, churn.

Run a rigorous

experimentation roadmap

(10–15 tests / quarter) with clear success criteria and rollout playbooks.

Oversee invoicing, collections (DSO), and revenue recognition with Finance; manage leakage and margin.

6) Compliance, Policy & Brand Safety

Institutionalize brand-safety, IVT / fraud checks, age gating, and publisher policy compliance.

Standardize

MSAs / IOs / rev-share addenda

with Legal; maintain audit-ready documentation.

KPIs (to be baselined and finalized in your first month)

Total Monthly Revenue

(₹ / US$) &

QoQ ARPDAU

uplift

eCPM & Fill Rate

• by geo / placement;

RV completion rate

Offerwall

: CTR→start→completion %,

eCPM

, net payout

User-Pay

: conv. to paid, ARPPU, renewals / churn (for passes / subs)

% Monetized DAU

, Impressions / DAU, Ad latency SLA adherence

Brand

: New / renewal IOs, avg. deal size, gross margin

Experiment Velocity

& win rate; ROI of launched SKUs

DSO & Collection Rate

, dispute rate, revenue leakage

30 / 60 / 90-Day Plan

0–30 days — Diagnose & Align

Full audit : ad stack, placements, SDK health, offerwall flows, pricing, active IOs, creator payouts.

Baseline dashboards; lock quarterly OKRs and experiment slate.

Refresh media kit / rate cards; prioritize top-50 accounts and partner gaps.

31–60 days — Optimize & Prove Lift

Ship 6–8 experiments (reward tuning, floor tests, ad timing, offerwall sorting, UX nudges).

Pilot 1–2 new monetization partners; renegotiate floors and inventory packaging.

Close first wave of renewals / new IOs; publish 2 case studies.

61–90 days — Scale & Launch New SKUs

Launch 1–2 user-pay products (e.g., micro-subs / season pass) with clear pricing and churn actions.

Stand up QBR cadence, collections playbook, and deal review governance.

Present quarterly Monetization Review : revenue lift, SKU roadmap, and hiring plan.

Ideal Profile

10–15 years

in mobile gaming / consumer apps / adtech / OTT with

direct revenue ownership

and team leadership.

Expert in ad monetization (mediation, bidding, floors, brand safety)

and / or

offerwall economics at scale.

Proven enterprise sales leadership : pipeline design, negotiations, renewals, and narrative selling.

Deep data fluency : cohorting, LTV / CAC models, experimentation, pricing science.

Strong cross-functional operator : Product, Data, Studio, Finance, Legal, Creator Partnerships.

Nice-to-Have

Live-stream monetization, creator economy experience.

India consumer payments / tax familiarity; global advertiser relationships.

Comfort with tokenized rewards / virtual goods (compliance-first mindset).

Tools

MAX / ironSource, AdMob / Unity, AppsFlyer / Adjust / Branch, Firebase / Amplitude / Mixpanel, BigQuery / Looker, HubSpot / SFDC, Notion / ClickUp, Sheets / Excel.

Leadership & Org Design

Hire / mentor a

Monetization org (8–15 FTEs over 12 months)

across Ad Ops, Sales, RevOps / CRM, Creator Monetization, and Analytics.

Define career ladders, incentive plans tied to revenue OKRs, and training for policy / brand safety.

Interview Process

Intro & Fit

(30m)

Case Presentation

: 90-day plan for a 70K-MAU / 40K-DAU app; 5 experiments, 5 accounts, and a revenue forecast.

Deep Dives

: Ad stack & offerwall, pricing / packaging, and enterprise deal review.

Founder Round

: Org design, culture, and board communication.

References

Compensation & Benefits

Market-leading fixed +

performance bonus

on revenue OKRs; meaningful

ESOPs

Health cover, learning budget, top-tier gear.

High-autonomy role with direct visibility to founders and the board.

How to Apply

Send your LinkedIn / resume and a 1-pager on

your biggest monetization win

the first SKU you’d launch at THRYL

at anand@glazer.games

Subject : “VP, Monetization & Partnerships - [Your Full Name]”.