Area Sales Manager

Responsibilities & Key Deliverables

• Retail Sales Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
• Plan and execute activations for enquiry generation
• Ensure quality and quantity of test drive (from all enquiry sources)
• Ensure accuracy and authenticity of booking data
• Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
• Focus on processes to improve conversion ratio (CVR)
• Ensure accuracy and authenticity of DMS data
• Plan for sales for 'N' Month
• Manpower Productivity Identify training needs and ensure effectiveness
• Motivate and retain manpower by rewards and incentives
• Ensure Adherence to Sales story
• Digital Conversion Ensure adoption of digital tools : Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximize CVR
• Ensure adequacy and quality of Digital engagement managers
• Dealer working capital rotation
• Ageing of stock Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month
• Plan and execute activations for enquiry generation
• Preferred Industries
• Consumer FMCG / Food
• Automotive Industry

Education Qualification

Skills Required

Retail Sales Management, Fmcg, Credit Management, Area Sales, consumer focus , automotive sales