Lead Content Writer

Key Responsibilities

Develop, edit, and proofread high-quality content for blogs, websites, email campaigns, social media, landing pages, and product collaterals.

Create SEO-optimized content tailored for learners, educators, and professionals in the Ed-Tech space.

Collaborate with subject matter experts, product managers, and marketing teams to produce accurate and insightful content.

Design and structure learning-oriented content (articles, guides, eBooks, whitepapers, case studies, FAQs).

Maintain content calendars and ensure timely delivery of content across platforms.

Repurpose content into multiple formats (scripts, presentations, short-form content, etc.).

Stay updated with Ed-Tech trends, competitor content, and best practices in content marketing.

Requirements

Minimum 2 years of proven experience in Ed-Tech content writing .

Strong command over English writing, editing, and storytelling .

Expertise in creating student / teacher-centric content that simplifies complex concepts.

Knowledge of SEO, keyword research, and content optimization .

Experience with content management systems (CMS) like WordPress.

Familiarity with digital marketing & social media content strategies .

Ability to work independently as well as collaboratively in a fast-paced environment.