Founder’s Office - Marketing

Job Description : Marketing Executive / Junior Manager (Hands-On, Startup) — ALIV Regenerative Wellness

Location : Pune, India

Type : Full-time — On-site

Reports to : Founder / CEO

About ALIV

Regenerative wellness clinic offering

targeted IV therapies ,

PRP / PRFM , and

Autologous Cell Therapy . Evidence-based, prevention-first.

Role Summary

Own day-to-day marketing for a growing startup brand.

No job too small —plan, create, launch, analyse, and iterate across content, social, ads, PR, events, and CRM to drive awareness and qualified consults.

What You’ll Do

Content & Social

Run the monthly calendar (IG / YouTube / LinkedIn / Email / WhatsApp).

Write hooks / captions, script & edit Reels, design carousels (Canva / CapCut).

Keep messaging simple, science-true; ensure medical review & compliance.

Performance & Web

Set up and optimise

Meta / Google

campaigns with UTMs & GA4.

Build / refresh landing pages, A / B test hooks, creatives, CTAs; improve conversion.

Maintain

GMB / local SEO

hygiene; basic on-page SEO.

PR, Influencers & Community

Coordinate with PR partners; align stories with campaigns.

Run creator / doctor collabs, Lives / webinars; capture UGC with consent.

Support events : talks, screenings, open days; handle invites, run-of-show, follow-ups.

Pipeline & Ops

Tighten

DM → consult → therapy

flow with counselors / front desk.

Keep dashboards current (traffic, leads, bookings, ROAS / CAC).

Maintain asset / templates library; vendor coordination when needed.

Non-clinical role. All claims go through medical review; privacy / consent mandatory.

Must-Have

2–5 years

in digital / brand marketing (healthcare / wellness / consumer preferred).

Portfolio with

hands-on

work : Reels / carousels, ads, landing pages, emails—with results.

Tools :

Meta / Google Ads, GA4 / GTM, UTMs, Canva / CapCut / Adobe, WordPress / No-code, Zoho / HubSpot , Google Workspace.

Clear copy for Indian audiences ( English + Hindi / Marathi ). Grit, speed, organisation.

Good to Have :

Basic CRO / wireframing, newsletter automation, social listening, local vendor handling.

KPIs (first 6 months)

Qualified consults

• from organic / PR / events / paid;

CPL / CAC

trend.

IG

engagement rate , saves / shares; non-paid reach & follower growth.

LP conversion

(organic & paid) and profile→DM / website-click rates.

Event outputs : RSVPs, attendance, leads, assisted revenue.

Cadence adherence (≥95%), tracking hygiene (100% UTMs), SOP compliance.

90-Day Outcomes

30 days :

Baselines set (IG / GA4 / CRM), content pillars, tracking & UTMs live, first quick wins.

60 days :

Always-on calendar running; 2–3 repeatable Reel formats; LP v1 + A / B tests; first PR / creator collab shipped.

90 days : Visible lift in

profile→DMs, consult bookings , event-sourced leads; v1 playbooks for IG, PR alignment, and DM→consult flow.