Digital Marketing Manager - D2C Brand - Upto 24L

Role Objective :

Experienced digital marketer, with predominant experience in running ads on Meta ads, Facebook. Experience with Google is nice to have. Must have in-depth knowledge of optimising and running ads at scale (spends upto 1 Cr per month).

Candidate will be expected to develop strategies, monitor and optimise campaign performance daily, leading to quality conversions.

Key Responsibilities

Perform daily account reviews of Meta ad account as well as other platforms

Improve Ad Quality Score, CTR Conversions,

Provide creative inputs based on based performing campaigns

Provide creative copy suggestions and ad templates

Responsible for coordinating various online marketing initiatives running across various platforms

Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Candidature

4-8 years of experience in a similar role.

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Experience running ads in International Markets is a huge bonus.

Strong analytical skills, ability to distil insights & propose relevant recommendations.

Candidate should be creative and come up with innovative ideas to promote campaigns