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Creative Strategist (Meta Ads)
Creative Strategist (Meta Ads)Salt Media • Mangalore, Republic Of India, IN
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Creative Strategist (Meta Ads)

Creative Strategist (Meta Ads)

Salt Media • Mangalore, Republic Of India, IN
9 days ago
Job description

Role : Creative Strategist – Meta Ads

Location : Remote

Type : Full-time

About Salt Media

Salt Media is a D2C growth agency built for brands that want to scale without chaos.

We take a creative-first approach to paid marketing, combining performance data with storytelling that actually sells.

We work with fast-scaling D2C brands across India, managing multi-crore spends on Meta & Google.

Now, we’re looking for a Creative Strategist who can own the creative process from concept to iteration to insight.

Role Overview

As a Creative Strategist, you’ll be the creative brain behind our Meta Ads.

You’ll turn data and consumer insights into scroll-stopping ad concepts, hooks, and scripts that actually convert.

You’ll work closely with the founder and media team to build, test, and scale creative frameworks across multiple D2C brands.

  • This isn’t a “manage designers” role;

it’s about owning the creative performance pipeline

Key Responsibilities

  • Ideate and script high-converting UGC-style ads for Meta.
  • Analyse creative performance (CTR, Hook rate, Thumbstop, etc.) to find insights and patterns.
  • Develop creative testing frameworks and structure experiments across accounts.
  • Collaborate with editors, designers, and media buyers to align story, style, and performance.
  • Conduct competitor and trend research to identify new creative angles.
  • Lead creative reviews and maintain Salt Media’s quality and storytelling standards.
  • Requirements

  • Minimum 2 years of experience in creative strategy or copywriting (preferably for D2C / eCommerce).
  • Strong understanding of Meta ad performance metrics , CTR, Hook rate, Thumbstop, etc.
  • Deep interest in storytelling, content psychology, and user behaviour.
  • Ability to ideate, write, and structure performance-driven ad scripts.
  • Ready to unlearn and rethink traditional advertising norms.
  • Curious, self-driven, and obsessed with decoding why some ads work better than others.
  • Why Join Salt Media

  • You’ll own the creative process end-to-end, not just execute briefs.
  • Work directly with D2C founders and a team that values speed, clarity, and creativity.
  • Your ideas won’t sit in decks, they’ll run live and reach millions.
  • A high-growth, no-bureaucracy environment built for experimentation.
  • 100% Remote, we want you to save those 2 hours you’d spend commuting
  • Flat Hierarchy, You will be a part of the core team
  • Create a job alert for this search

    Creative Strategist • Mangalore, Republic Of India, IN

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