Talent.com
Director Of Digital Demand

Director Of Digital Demand

EgnyteKākināda, Republic Of India, IN
16 days ago
Job description

Director of Digital Demand, India

Location : Remote (Mumbai)

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values :

  • Invested Relationships
  • Fiscal Prudence
  • Candid Conversations

ABOUT EGNYTE

Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere.

Visit www.Egnyte.Com for more.

About the Role

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.

You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

WHAT YOU’LL DO :

📈 Digital Performance Strategy & Innovation

  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets.
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization.
  • Continuously assess and adopt emerging technologies (e.G., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage.
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline.

    • 🚀 Channel Leadership & Optimization

  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement.
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes.
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging.
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels.

    • 📅 Planning & Budget Ownership

  • Lead quarterly and semi-annual planning for all digital demand channels.
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact.
  • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI.

    • 📊 Analytics & Performance Insight

  • Define KPIs and success metrics for digital programs;

    • work with Marketing Opsand Analytics to deliver insightful dashboards and reporting.

  • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion.
  • Translate data into actionable insights to improve spend efficiency and pipeline contribution.

    • 🤝 Cross-Functional Leadership

  • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment.
  • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy.
  • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.

    • YOUR QUALIFICATIONS :

    ✅ Must-Have Experience

  • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role.
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs.
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization.
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking.
  • Experience building and scaling AI-enhanced campaigns or tools into workflows.

    • 💡 Preferred Qualifications

  • Prior leadership experience with globally distributed or hybrid marketing teams.
  • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
  • Demonstrated ability to translate AI and data innovations into real business outcomes.
  • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.).
  • Strategic thinker with the agility to experiment, learn fast, and scale what works.

    • Why Join Us?

  • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges.
  • Lead and innovate within a global digital demand engine at scale.
  • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.
    • Create a job alert for this search

    Director Of Digital • Kākināda, Republic Of India, IN

    Related jobs
    • Promoted
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal SearchKakinada, IN
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Senior Director Strategy

    Senior Director Strategy

    FCB Kinnectkakinada, India
    This is where brand thinking meets cultural relevance and big-picture impact.As a Strategy Director, you’ll lead the thinking that shapes some of the agency’s most defining work.From insight to exe...Show moreLast updated: 21 hours ago
    • Promoted
    Director of Engineering

    Director of Engineering

    Intellectyx, Inc.kakinada, andhra pradesh, in
    AI-native, digital innovation company.We enable organizations to evolve from traditional digital systems to.AI-driven decision intelligence. AI-native product ecosystem across.This role requires a s...Show moreLast updated: 1 day ago
    • Promoted
    Chief of Staff

    Chief of Staff

    Confidential Jobskakinada, andhra pradesh, in
    Indonesia’s micro, small, and medium enterprises (MSMEs).We’re building tools and products that enable millions of small businesses to thrive in a digital-first economy. With a strong product-market...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Director of Engineering

    Director of Engineering

    TAAS Partnerskakinada, India
    Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis.Be part of the technology leadership team and be directly responsible for driving the...Show moreLast updated: 21 hours ago
    • Promoted
    • New!
    Director of Engineering

    Director of Engineering

    WhiteSlips Job Management Consultantskakinada, andhra pradesh, in
    Define and implement the engineering excellence strategy and roadmap.Align engineering initiatives with business objectives and measurable outcomes. Lead proof-of-concept efforts and enforce coding,...Show moreLast updated: 22 hours ago
    • Promoted
    Head of Sales

    Head of Sales

    AviateKakinada, IN
    At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology and large-scale data. We believe that we have an opportunity (and even a responsibility) ...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager / Associate Director - Engineering

    Senior Manager / Associate Director - Engineering

    interface.aikakinada, andhra pradesh, in
    Our cutting-edge Generative AI-powered platform serves over 100 banks and credit unions, delivering hyper-personalized customer interactions across voice, chat, and employee-assisting solutions.To ...Show moreLast updated: 1 day ago
    • Promoted
    Director - AI Architect

    Director - AI Architect

    Live ConnectionsKakinada, IN
    Role : Director Principle Technology Architect.Budget : 55 lpa includes 10% var.Finding strong AI Architect profiles with a solid background in Design & development. Design and Oversee AI Architecture...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Revenue Growth Manager

    Digital Revenue Growth Manager

    Anand Rathi Share and Stock Brokers Ltdkakinada, andhra pradesh, in
    Lead, manage, and motivate a team of Virtual Relationship Managers to achieve revenue growth and client activation goals for stock market products like Equities, F&O, Commodities, MTF, ETFs, Mutual...Show moreLast updated: 1 day ago
    • Promoted
    Digital Advertising Director

    Digital Advertising Director

    Invisible MotionKakinada, IN
    Digital Advertising Director – Invisible Motion.At Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.Someone who...Show moreLast updated: 30+ days ago
    • Promoted
    Business Development - Industrial Automation & Industry 4.0

    Business Development - Industrial Automation & Industry 4.0

    Aerosapien Technologieskakinada, andhra pradesh, in
    We are seeking a dynamic and technically adept Business Development professional to drive sales and partnerships in.The role involves identifying new business opportunities, engaging with customers...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Vice President

    Vice President

    Mancer Consulting Serviceskakinada, India
    Looking for 12+ years in C++ Technology.Reporting to Executive Director.Design, develop and optimize ultra-low latency systems in C++ 11 / 17 for processing equity exchange data.Implement high-perfor...Show moreLast updated: 15 hours ago
    • Promoted
    AVP / VP - Business Head - Consumer-Tech

    AVP / VP - Business Head - Consumer-Tech

    Kwan VenturesKakinada, IN
    Partner with the leadership team to define and execute the company’s growth strategy across online and offline channels.Translate strategic goals into operational plans with measurable outcomes and...Show moreLast updated: 1 day ago
    • Promoted
    Associate Director Sales – Media & Consumer Campaigns

    Associate Director Sales – Media & Consumer Campaigns

    TIGI HRkakinada, India
    Drive revenue growth for consumer campaigns by offering strategic, high-impact creative solutions to Brand and Marketing leaders. The role combines consultative sales expertise with campaign plannin...Show moreLast updated: 11 days ago
    • Promoted
    Director of Digital Demand

    Director of Digital Demand

    Egnytekakinada, andhra pradesh, in
    Director of Digital Demand, India.Egnyte is a place where we spark opportunities for amazing people.We believe that every role has meaning, and every Egnyter should be respected.With 22,000+ custom...Show moreLast updated: 30+ days ago
    • Promoted
    GIS Sales Director

    GIS Sales Director

    GISKernelKakinada, IN
    Jod Role : Sales Director – Geospatial & Remote Sensing Projects.Where the Projects Are (Remote), New Delhi.Sales (Government Projects + Geospatial Solutions). Competitive base + Attractive Incentive...Show moreLast updated: 23 hours ago
    • Promoted
    Head of D2C & Growth Marketing

    Head of D2C & Growth Marketing

    Eat Better Cokakinada, andhra pradesh, in
    Head of D2C - Leadership Role with high ESOP's.Own the end-to-end customer experience, acquisition and conversion funnel for www. You will work on providing best-in-class D2C customer experience & o...Show moreLast updated: 1 day ago