Content Writer (Social Media, E-Commerce & CRM)Baidyanath • Kolkata, West Bengal, India
Content Writer (Social Media, E-Commerce & CRM)
Baidyanath • Kolkata, West Bengal, India
11 days ago
Job descriptionDevelop SEO-friendly product titles, descriptions, and bullet points for marketplaces (Amazon, Flipkart, etc.) and brand website. Create A+ content / enhanced brand content for product listings. Write promotional copy for website banners, landing pages, and campaigns / sale events Ensure accuracy of product details and consistency across platforms. Craft persuasive subject lines, body copy, and CTAs for CRM campaigns. Personalize messaging for different audience segments (new users, repeat buyers, lapsed customers). Align campaigns with lifecycle journeys (onboarding, promotions, retention, reactivation). Collaborate with CRM team to A / B test and optimize copy for open / click rates. Engagement rates (likes, shares, comments, saves) on social media. CTR & conversion rates on e-commerce listings and campaigns. Open rates, CTR, and conversions for CRM campaigns. Consistency in tone of voice and brand guidelines across all touchpoints. Bachelor’s degree in English, Journalism, Marketing, Communications, or related field. 4-6 years of proven experience in copy / content writing (preferably in digital marketing / e-commerce). Strong grasp of social media trends, SEO best practices, and customer lifecycle marketing. Ability to write clear, concise, and persuasive copy for multiple formats. Familiarity with tools like Google Analytics, SEMrush / Ahrefs, Mailchimp / Klaviyo, or similar. Excellent communication, editing, and proofreading skills with attention to detail Experience in FMCG, e-commerce, or D2C brands. Experience in both long content and short form of copywriting Understanding of performance marketing metrics and how copy impacts results.
Position : Content writer - Digital & Social Media
Department : Marketing / Digital
Location : Kolkata
Reports to : Marketing Lead
Mode : Full time, in office
Role Overview
We are seeking a creative and detail-oriented Contentwriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns – Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty.
Key Responsibilities
Social Media
- Write clear, concise and engaging copy for social media – paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube).
- Collaborate with design / video teams to develop thumb-stopping creatives.
- Adapt content to trending formats (Reels, Shorts, Stories, Carousels).
- Maintain consistent tone of voice while aligning with campaign goals.
- Create campaign one-liners with potential of virality
E-Commerce
CRM (Email, SMS, WhatsApp Marketing)
KPIs & Success Metrics
Candidate Requirements
Preferred Skills
Create a job alert for this search
Social Media Content • Kolkata, West Bengal, India
Related jobs
)
Medical Senior Content Writer (Credentialing & RCM) (Night Shift - Remote) - Work from Home.US Medical Credentialing & RCM business Domain working 100% Remote in US hours, 9am EST - 6pm EST.This is...Show more
Content Writer
EduMont Classes • Kolkata, IN
We are looking for motivated, independent and enthusiastic individuals who are excited to help shape the future of.Our mission is to connect academically-minded and value-oriented people and provid...Show more
Last updated: 8 days ago • Promoted
AEM Content Author
Trantor • Kolkata, IN
We are looking for a Senior AEM Author with over 5 years of experience who is proficient in AEM authoring and Digital Asset Management (DAM).
The candidate should have a strong understanding of SEO ...Show more
Last updated: 30+ days ago • Promoted
Social Media Manager / Content Creator
Abacus.AI • Kolkata, IN
We’re looking for a creative Content Creator / Social Media Manager to produce engaging content and help grow our online presence.
You’ll create posts, carousels, and short videos using our products...Show more
Last updated: 20 days ago • Promoted
Technical content writer & Marketing specialist
Indecab • Kolkata, IN
We are looking for a meticulous perfectionist.Someone who needs to dot the I’s and cross the T’s.An individual who feels passionately about technology and the way customers understand it.Someone wh...Show more
Last updated: 5 days ago • Promoted
Content Writer (Youtube - English)
The Big Media • Kolkata, IN
Full-Time Creative Content Writer (YouTube Scripts + Content).Delhi / Ghaziabad (Hybrid → Possible permanent WFH after 1 month).
Write 1,800–2,000 word YouTube scripts in a simple, engaging tone.Cr...Show more
Last updated: 1 hour ago • Promoted • New!
Marketing Content Manager
Open Financial Technologies • Kolkata, IN
Job Description : Marketing Manager - Content.OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems...Show more
Last updated: 1 hour ago • Promoted • New!
Content Writer
BuildingandInteriors • Kolkata, IN
B2B2C platform that aims to help its users with a continuous feed of .Indian building product market and enable them to make informed purchase .
Buildingandinteriors is expanding its team and lookin...Show more
Last updated: 30+ days ago • Promoted
Social Media Content Creator
BuildAcre | Construction Company • Kolkata, IN
BuildAcre, a division of Blackfyre Infra Private Limited since 2023, is a rapidly growing construction company established in 2019.
Headquartered in Bengaluru, BuildAcre is driven by a highly experi...Show more
Last updated: 1 hour ago • Promoted • New!
Content Writer
PaladinAi • Kolkata, IN
PaladinAi is a cutting-edge AI company specializing in advanced technologies such as deepfake detection, big-data intelligence, voice analysis, investigative automation, and case management.Our pro...Show more
Last updated: 1 day ago • Promoted
Content Writer - 45427
Turing • west bengal, west bengal, in
We’re looking for a Content Writer to craft high-quality business and strategy questions, case studies, and structured content across diverse management domains with.
No prior AI experience required...Show more
Last updated: 7 days ago • Promoted
Content Writer
Rupa And Company Limited • Greater Kolkata Area, India
Rupa is today one of the best knitwear brands in India, covering the entire range of knitted garments from innerwear to casual wear.
Over the years, Rupa has evolved to become the frontrunner in Ind...Show more
Last updated: 3 days ago • Promoted
Articulate Content Writer
Sustainable Living Lab (SL2) • Kolkata, IN
Full-Time (Contract – Project Based).We are seeking a creative and detail-oriented Articulate Content Writer to join our team on a project-based contract.
The role involves developing engaging, lear...Show more
Last updated: 13 days ago • Promoted
Senior Content Writer (Medical Credentialing & RCM) (Night Shift - Remote)
Confidential Hires • Kolkata, IN
Remote
Last updated: 1 day ago • Promoted
Content & Social Media Manager
Emeritus • Kolkata, IN
Manager - Content & Social Media.Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments aro...Show more
Last updated: 4 days ago • Promoted
Content Writer
WishCare • Kolkata metropolitan area, West Bengal, India
Write engaging, human-sounding posts without AI.Come up with scroll-stopping hooks and content ideas.Track trends, follow top creators, and learn what's working right now.Engage with followers, rep...Show more
Last updated: 5 days ago • Promoted
Full-Time Content Writer
Gravity Pixel • Kolkata, IN
Gravity Pixel is owned by a Canadian entrepreneur with over a decade of proven success in both digital and physical businesses (digital services, real estate, retail).
In 2026, we are building and t...Show more
Last updated: 3 days ago • Promoted
Content Writer
proMX • Kolkata, IN
MX is a consulting firm based in Germany, India, UK, US, Canada and Singapore.Microsoft Solutions Partner, we focus on Microsoft Dynamics 365, project and resource.
As a very successful and dynamic....Show more
Last updated: 13 days ago • Promoted
NBA Content Writer
EssentiallySports • Kolkata, IN
Your Story Starts Here : Join EssentiallySports as a NBA Journalist!.Are you passionate about sports and eager to tell captivating stories? Here’s your chance to join our team and cover the America’...Show more
Last updated: 30+ days ago • Promoted