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Area Business Manager, Kerala, Louis Philippe

Area Business Manager, Kerala, Louis Philippe

ConfidentialCochin / Kochi / Ernakulam
30+ days ago
Job description

Location : Cochin

Work Experience : 5 to 7 years

Education : Masters

Key Result Areas & Supporting Actions

Tapping Business Potential for the Region

  • Ensure effective execution and quality monitoring of the footfall generation plan.
  • Provide timely and strategic inputs for store business planning.
  • Conduct structured competition mapping —compile competitor data on sales, offers, and merchandise across markets to identify emerging threats and opportunities.
  • Generate leads for the Regional Manager, highlighting potential for new stores and untapped business areas.
  • Sales & Marketing Alignment : Support local marketing execution to drive footfalls in alignment with business and sales goals.

Franchisee Management

  • Act as the key relationship manager with franchisees on operational aspects, ensuring alignment with SOPs and business standards.
  • Encourage franchisee investments in new projects and store enhancements.
  • Maintain strong communication and collaboration with franchisees to ensure business consistency and growth.

    • Merchandise Management

  • Undertake regular store visits to review merchandise effectiveness.
  • Recommend assortment changes and flag merchandise gaps based on store performance and consumer trends.
  • Collaborate with central merchandising team for stock optimization at the regional level.

    • Store Operations

  • Monitor store opening timelines to ensure punctual and smooth launches.
  • Oversee operational adherence for :
  • Cash Management
  • Stock Management
  • Cost Controls
  • Housekeeping and Visual Standards
  • Staff Attendance
  • Lead new store openings, including recruitment and end-to-end management of the store opening checklist .
  • Conduct regular SOP audits , identify operational gaps, and initiate corrective action.
  • Ensure that store operating standards are consistently met and maintained.

    • Understanding Consumer Needs

  • Drive compliance to CRM procedures and aim for high customer registration rates.
  • Analyze customer behavior across stores to understand demographic / psychographic variations.
  • Use insights to localize store strategies and optimize product or service offerings.
  • Build rapport with top customers (approximately 20 per store) to strengthen loyalty and engagement.
  • Work with marketing to adapt strategies that resonate with local consumer needs and preferences.

    • Team Management & Performance Enablement

  • Recruit Store Managers in consultation with the Regional Manager.
  • Conduct quarterly performance appraisals and reviews for store managers.
  • Motivate and engage retail teams to foster a high-performance culture.
  • Set weekly sales targets based on market trends, store capability, and business goals.
  • Monitor budget compliance and set monthly spend plans.
  • Facilitate training with Store Managers and Customer Care Associates :
  • Identify specific skill gaps
  • Promote best-practice sharing across stores
  • Ensure execution of training calendar

    • Desired Skills and Experience

  • Sales
  • Marketing
  • Sales & Marketing Alignment
  • Retail
  • Retail – Store Operations
  • Operations
  • Franchisee Management
  • Team Management
  • Customer Engagement
  • Budget Management

    • Skills Required

    Sales, Marketing, Business Acquisition, business alignment, Marketing & Sales

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    Area Manager • Cochin / Kochi / Ernakulam

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