Content Strategist

about the role

The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce.

key responsibilities

Online Promotion using social media

Build a community around our online assets

Use SEO to increase the reach of our online collateral including our website

Set-up a CRM system to track prospects and growing online networks

Identify potential strategic partners

Enhance our online Brand

YouTube Channel creation and marketing of exclusive content

Devising strategies to drive online traffic to the company website

Build engagement best practices by introducing interesting content / write-ups in accordance with the brand values and objectives

Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs

Strong online network with the ability to nurture an online community

Should be able to independently use page-layout and image-editing programs

An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages

Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc.

Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs

Google Adwords / Analytics certification will be an added advantage

preferred qualifications

MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does!

3-8 years of experience in Mass Communication, Creative disciplines & Advertising

Excellent people management skills

Experience in managing and grooming fresh talent

The position will be based at Pune, US experience preferred