Brand Consultant - FMCG/RetailBridgegap Management Consultants LLP • Vadodara, IN
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Brand Consultant - FMCG / Retail
Bridgegap Management Consultants LLP • Vadodara, IN
3 days ago
Job descriptionPerforming market analysis and analyzing research findings Create marketing campaigns based on market and consumer insights Creating Annual Marketing Plan and ensuring the implementation of the same. Regular end-consumer interactions and documentation Regular competition analysis to keep tabs on the competition’s communication and Driving / guiding external creative / advertising / website agencies (online & offline) with the Conducting and collecting product feedback from trade partners end-consumers and Be the single point of contact for all data, by collecting data and information from client, Spearheading offline activations (eg : parks, malls, residential communities, etc.) by Provide insights on the on-ground activities done by the competition Proactively keep tabs on new product launches and category innovations Maintain a rapport with sales team, trade partners, to gain more insights into consumer Conduct periodic market visits. Constantly keep an eye out for newer promotional avenues. Interviewing clients, customers, competitors and working with client in a team Communicating team findings and ideas to the client Participating in and leading brainstorming sessions Developing and testing hypothesis about clients’ issues Meeting with team members to develop work plans and lay out project strategy Planning and conducting online and field research at client site and in market Self-starter and pro-active Exhibit willingness to resolve problems. Flair for dealing with people
JOB TITLE : Brand Consultant
QUALIFICATION : MBA Marketing (3-7 years of Brand Management experience)
INDUSTRY : RETAIL / FMCG / REAL ESTATE
LOCATION : CHENNAI - FULL-TIME POSITION
NO OPTION FOR WORK FROM HOME / FLEXI WORKING
SKILLS :
- Must possess strong analytical, problem-solving and project management skills.
- Should have sufficient computer proficiency.
- Should be a good presenter with good command over written and spoken English
- Prioritize projects with little supervision and meet tight deadlines.
JOB DESCRIPTION
promotions.
right brief and insights
relaying the information in a consumable manner to the management.
libraries and other sources
working with agencies and client teams.
sentiments.
environment
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Brand Consultant • Vadodara, IN
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