About us
Hookaba is a bold, wearable LED lifestyle brand that blends fashion and technology to help people express themselves with light. From LED backpacks to glow-up accessories, we design standout products for those who aren’t afraid to be seen. We're a fast-growing startup redefining self-expression through innovation and style.
Role Overview
We are seeking a Content Marketing Manager who can own and drive Hookaba’s content strategy across platforms. You’ll be responsible for creating and managing engaging content that grows brand awareness, builds community, and drives sales. If you live and breathe content, understand youth culture, and know how to blend storytelling with performance marketing, this role is for you.
Key Responsibilities
Content Strategy & Planning
- Develop and execute a content calendar across social media, website, email, and PR.
- Shape Hookaba’s brand voice to resonate with Gen Z, Gen Alpha, and lifestyle audiences.
Content Creation & Management
Oversee creation of high-quality content (videos, blogs, reels, campaigns, UGC, influencer collabs).Manage freelancers, creators, and agencies when needed.Social Media & Community Building
Drive engagement on Instagram, YouTube, LinkedIn, and emerging platforms.Build and nurture a community of fans, creators, and event partners.Performance & Growth
Optimize content for reach, engagement, and conversions.Track KPIs (engagement rate, traffic, leads, sales) and prepare monthly reports.Cross-Functional Collaboration
Work with design, sales, and product teams to launch new products with impactful campaigns.Coordinate with event / wedding planners and brand collaborators for content partnerships.Requirements
3–6 years of experience in content marketing / social media / brand storytelling.Strong portfolio showcasing digital campaigns, short-form video, and youth-centric content.Understanding of Gen Z / Gen Alpha digital behavior, trends, and pop culture.Proficiency in tools like Canva, Adobe Suite, or AI content tools.Knowledge of SEO, paid media basics, and content analytics.A creative hustler—someone who thrives in a startup environment and can execute hands-on.Nice-to-Have
Experience with D2C or lifestyle brands.Exposure to event marketing / wedding industry / music festivals.Passion for Fashion, Tech, or LED culture.What We Offer
A chance to shape the voice of a fast-growing LED wearable lifestyle brand.Freedom to experiment, create, and drive campaigns end-to-end.Collaborative, startup culture with direct exposure to the founder.Competitive salary + performance incentives.Opportunity to build a visible brand loved by Gen Z and Gen AlphaPlease do not apply here if you are looking for fancy corporate office, organized way of working
But please apply
If you are looking to make an impactIf you are willing to work directly with FounderIf you are willing to invest your time and energy today for hopeful exponential growth tomorrow