Marketing Data Analyst

SOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive high-quality lead generation, conversion, and reporting.

Key Responsibilities

1. Marketing Analytics & Reporting

Analyse data from Google Analytics, Google Search Console, Meta Ads, YouTube Studio, and other digital platforms.

Build dashboards to track lead generation, funnel performance, ROI, campaign attribution, and conversion trends.

Provide insights on traffic patterns, keyword performance, and competitor benchmarks.

Forecast lead requirements and support admissions with data-backed decisions.

2. CRM & Marketing Automation

Manage CRM platforms such as LeadSquared or HubSpot, ensuring accurate lead flow, segmentation, and scoring.

Create automation workflows for email nurturing, WhatsApp sequences, SMS reminders, and admissions workflows.

Ensure data hygiene, deduplication, and syncing across systems.

3. AI & Tech-Tool Implementation

Work with AI tools for campaign optimization, data enrichment, and content insights.

Assist in deploying chatbots, automated email writers, or predictive scoring models.

Evaluate new tools to enhance marketing effectiveness and student engagement.

4. Campaign Execution – WhatsApp, SMS, Email

Set up automated SMS and WhatsApp campaigns using platforms like Gupshup, Wati, Interakt, Twilio, or similar systems.

Manage email campaigns with high deliverability and strong analytics (open rate, CTR, bounce, spam score).

Coordinate campaign calendars with the admissions and marketing teams.

5. Event & Webinar Support

Provide data insights for event targeting, student segmentation, and follow-up automation.

Track webinar performance : attendance rate, drop-off analysis, post-event conversions.

Support execution with relevant tech setup (Zoom, Google Maat, automated reminders, follow-up flows).

6. Marketing Tech Ownership

Ensure seamless functioning of website analytics, pixels, UTM tracking, tag management, attribution systems, and integrations.

Collaborate with external partners for API integrations, automations, and technical troubleshooting.

Required Skills & Qualifications

Technical Expertise

Strong proficiency in Google Analytics (GA4) , Google Tag Manager , and Google Data Studio / Looker Studio .

Advanced Excel / Sheets : pivot tables, dashboards, basic SQL (preferred).

Experience with CRM platforms (LeadSquared, HubSpot, Zoho).

Hands-on experience with WhatsApp / SMS automation tools .

Working knowledge of AI-based tools for analytics, automation, and content optimization.

Marketing Knowledge

Understanding of digital funnels, admissions cycles, campaign attribution, and demand generation.

Comfort with A / B testing and performance optimization.

General Competencies

Strong analytical thinking and problem-solving.

Ability to manage multiple projects and deadlines.

Comfort working with cross-functional teams (Admissions, Marketing, Tech, Vendors).

Clear communication and documentation skills.

Education & Experience

Bachelor’s / Master’s degree in Marketing, Analytics, Data Science, Engineering, or relevant fields.

1–4 years of experience in marketing analytics or tech-enabled marketing roles (preferably in education or digital-first organizations).