Job description
Sales Focus
- Achieving agreed market and segment share targets
- Achieving monthly, quarterly, yearly sales that are set in the beginning of the year
- Monitoring actual sales against expectations
Implementation of Trade Management plans
Implementing market and outlet coverage plansEnsuring adherence to fixed call frequency for self and customer groupsEnsuring availability and visibility as per norms for all SKUsEnsuring that the products have been launched in the market successfullyPlanning how to launch new SKUs in the same outletImplementation of category / brand input plans
Implementation of trade and consumer schemesCommunication and Reporting of Monthly and quarterly schemes for the products to the dealersImplementing all Branding elements at the appropriate place and timeQuality execution of merchandising activityEvaluating pre / during and post sales feedbackStock control
Monitoring & ensuring the Stock at Distributor level for all SKUMonitoring and reporting any issues w.r.t customer and dealer of stockCoordinating with the ASE / ASM to ensure adequate stock availabilityCompetitor Analysis and Feedback
Informing on competitive activities on timely basis and, implementing recommendations for countering competitor activitiesCustomer Focus
Developing & maintaining superior trade relations with key trade members.Reviewing the products that sold well in the market in comparison to others, and sharing market feedback and customer feedback with the ASMEducating and training customer groups on selling techniques through live examplesRegular checking of Distributors ROIOthers
Coordinating with the Depot, ASM, Distributor on day to day basis in terms of getting the right Product Mix, and ensuring dispatch of goods to respective towns / distributorsSkills Required
Share Market, Sales, Stock Trading