Asst. Manager CRM For a leading Automotive OEM

Roles and Responsibilities

Responsibilities :

• Develop & execute customer relationship management campaigns to increase customer loyalty
• Prepare a set of universal customer relationship procedures & apply them at every level of the company
• Analyze customer behavior and measure their impact on business outcomes to update strategies
• Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively
• Run effective promotional activities to optimize sales growth and customer retention
• Use existing customer data to gain new leads and potential customers
• Understand previous customer attitudes to better engage current customers
• Identify new and more cost-efficient communication channels with customers
• Identify the most efficient customer interaction approaches & prioritize them accordingly
• Keep customers updated about the latest collections & special offers in order to increase sales
• Adopt new trends & strategies to expand the customer base such as upselling and cross-selling
• Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation
• Notify admins and upper management about all the execution plans & required changes
• Monitor direct competitors of the company and find out how they handle customer relationships

Qualification 1.Bachelor’s Degree in Engg or PG in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or any other related field.2. At least 2 years of experience in CRM marketing or advertising within a Sales team in an advanced and highly competitive setting.3. Must have technical skills and the ability to keep themselves up to date with all the latest technology4. Must have experience on SFMC and other softwares like clevertap, MoEngage etc