Channel Marketing Manager

JOB DESCRIPTION : Job Description

Role Title : Channel / Trade / Customer Marketing Manager

Overview of the Role

The Business Development & Execution Manager plays a pivotal role in ensuring timely and effective implementation of the Rx-Cx channel strategy for OTX and OTC brands. This role bridges strategic planning and on-ground execution by closely coordinating with the 3P execution partner, including their Project Manager, SLMs, FLMs, and TREs. While 3P Execution Partner is accountable for execution, this role ensures proactive supervision, tracking, and performance governance to avoid gaps, delays, or failures in execution delivery.

This role is critical in driving distributor and chemist engagement, ensuring compliance to KPIs, execution of brand activations, POSM deployment, and territory performance tracking. It also facilitates real-time alignment between the Brand Objective and field dynamics and supports corrective action planning where necessary.

Key Responsibilities

Execution Monitoring & Field Coordination

• Act as the company-side liaison for day-to-day coordination with 3P Execution Partner, field teams-Project Manager, SLMs, FLMs, and TREs.
• Monitor the execution status of all brand programs, ensuring timely rollout, campaign compliance, and POSM deployment.
• Own a daily / weekly execution health tracker to track status across zones, brands, and activities.

Sales Execution & KPI Compliance

Chemist & Distributor Engagement

Field Intelligence & Feedback Loop

Program Delivery & Reporting

Critical Success Factors :

Preferred Qualifications

10 -15 years of experience in trade / channel execution, field sales, or program delivery.

Must have prior experience of handling Regional or National Sales role.

National or regional customer marketing role coordinating with outsourced field agencies or execution partners preferred.

Strong knowledge of pharma retail or FMCG / OTC trade structures preferred.

The base pay for this position is

N / A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY : Product Management

DIVISION :

EPD Established Pharma

LOCATION :

India Mumbai : BKC Building

ADDITIONAL LOCATIONS :

WORK SHIFT :

Standard

TRAVEL : Not specified

MEDICAL SURVEILLANCE :

Not Applicable

SIGNIFICANT WORK ACTIVITIES :

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Skills Required

market insights, program delivery, Field Sales