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Circle Marketing Head

Circle Marketing Head

Vodafone Idea LimitedDelhi, India
6 days ago
Job description

Role

Circle Marketing Head - Tamil Nadu

Location

Chennai

Reporting Manager

CBH / CMO

Job Purpose

  • To manage and drive the revenues of the cluster. Deliver Subscriber and Revenue growth with a core objective of getting incremental CMS and RMS.
  • Designing and executing Marketing strategy for the circle whilst complying with agreed budget, timescales and agreed policy guidelines with all regulatory

Key Result Areas / Accountabilities

Impact on the business

  • The role holder is responsible for the revenue for the circle. The incumbent will be responsible to develop and plan marketing strategies to enhance the competitive position
  • The primary focus will be to increase the revenues by adding more Quality RES and extracting more from the existing base.
  • Drive a healthy revenue Mix from Voice Usage, Roaming, Data and VAS.
  • Base Management would include delivering on CDI and brand salience.

    • Customers Suppliers and Third Parties

  • The role holder has to constantly feel the pulse of each of the markets and be aware of market realities by being in constant touch with key customers groups.
  • Aligning all suppliers partners like advertising agency, media house, PR agency, outdoor agency, content providers, market research etc towards a common goal and facilitating deliveries from them as per contractual agreements.

    • Leadership and Teamwork

  • The position is a leadership position in the circle. The role holder would set goals and targets for all revenue Verticals U&R, VAS, Data, Roaming in consultation with the S&M Head, and will monitor the performance of the team on a regular basis.
  • The incumbent would need to establish and maintain relationships with peers in the circle from Sales, Enterprise Business, Customer Service, Finance, Network and IN, Technical & IT, as well as, regional and corporate members from the corporate office.

    • Innovation and Change

  • The incumbent would need to innovate and bring appropriate changes depending on market realities and demands.
  • She would be required to analyze and provide solutions on various matters pertaining to revenue from operation and consumer insights via research, call center and in house data mining.

    • Core Competencies, Knowledge, Experience

  • 10-15 years of experience out of which at least 3-4 years should be as a product head / marketing head for a reputed organization.
  • A proven track record in meeting revenue targets, preferably in a variety of situations so as to be able to draw upon a breadth of experience when making decisions and analyzing plans
  • MBA from a reputed Institute.
  • Knowledge about Telecom industry in general
  • Should be comfortable with change and ambiguity given the dynamic business environment.
  • Ability to communicate at multiple levels with both customers and colleagues.
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