Role Summary
You'll grow VedaTarang's presence across Instagram, Facebook, YouTube Shorts, ShareChat , and WhatsApp / Telegram communities . You'll create high-shareability static posts (horoscopes, festival reminders, remedies), prep assets for editors (image-based videos later), schedule content, reply to DMs / comments, track analytics, and run small experiments that drive clicks to our order page and sample-email signups .
What You'll Do
- Daily / Weekly Content
- Draft daily horoscopes (Vedic + BaZi cues) using our Swami-ji prompt library; write in English / Hinglish with Hinglish planet names.
- Create static posts & carousels : festival-based predictions, remedies (wealth / love), auspicious dates, zodiac memes, QOTD, UGC prompts.
- Prep copy for WhatsApp Broadcasts / Telegram (short tips, shubh slots).
- Localize for ShareChat where relevant (shorter, Hinglish / Hindi-light).
- Publishing & Community
- Schedule via Meta tools / Buffer; maintain content calendar .
- Moderate comments / DMs; escalate support queries; uphold privacy & ethics .
- Analytics & Experiments
- Track Reach, Saves, Shares, CTR, Story link taps, Lead signups , and Orders attributed .
- Run weekly A / Bs on hooks, thumbnails, hashtags, post times.
- Asset Collaboration
- Brief designer / editor with on-image text and references; export sizes (1 : 1, 4 : 5, 9 : 16).
90-Day Success Plan
Days 1–14 : Learn brand voice, prompts, calendar; ship 2 posts / day; set up dashboards.Days 15–45 : Own daily horoscopes + 1 carousel / day; launch festival mini-series ; hit baseline KPIs (below).Days 46–90 : Run 3 growth experiments; co-own UGC / review capture; propose 1 collab / month.Must-Haves
Strong English / Hinglish copy; crisp hooks & CTAs.Comfort with Indian festival calendar ; curiosity for Jyotish / BaZi terms.Canva (or Figma) for clean, readable static creatives.Basic analytics : can read IG Insights / Meta dashboards and act on them.Organized : can keep a content calendar humming.Good-to-Haves
ShareChat familiarity; basic Hindi writing.CapCut / Premiere Rush for simple text-over-image videos (no filming required).Notion / Sheets; Buffer / Later; UTM tagging basics.Prior work with spiritual / wellness / education brands.KPIs (tracked weekly)
Content velocity : 12–18 posts / week shipped on time.Median Save Rate ≥ 4% ; Share Rate ≥ 1.5% on carousels / memes.Story link CTR ≥ 0.8% ; Bio link CTR ≥ 1.2% .Sample-email signups from social : ≥ 60 / week by Week 6.Orders influenced (last-click / assisted) : target to be set after baseline.Show more
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Skills Required
Canva, English, Figma