Marketing Executive

Company Description

JJ Baking Co. (formerly JJ Bakers) is one of Lucknow’s most trusted bakery brands, founded in 1989. From a single garage operation, we’ve grown into a multi-outlet bakery chain known for our innovation in desserts, fusion sweets, and gourmet snacks. We combine craftsmanship with modern retail formats — serving both corporate and retail customers across the city.

Role Description

Key Responsibilities

Plan and execute offline marketing campaigns – in-store promotions, festive launches, collaborations, sampling drives, and hyperlocal branding.

Oversee digital marketing operations – coordinate with social media agencies, track ad performance (Meta Ads, Google, WhatsApp), and drive engagement.

Develop marketing calendars for product launches, new menu rollouts, and seasonal collections.

Work with outlet teams to ensure POS branding, standees, and display materials are implemented on time.

Identify and onboard local partnerships – schools, corporates, events – for brand visibility and footfall generation.

Track campaign ROI, footfall data, and digital analytics for continuous improvement.

Competitor tracking and market research for future endeavours.

Qualifications

• Experience in Market Planning and Market Research
• Strong Communication and Sales skills
• Experience managing both digital and on-ground activations
• Proficient in developing and executing Marketing strategies
• Strong coordination and communication skills; must handle multiple stakeholders (agency, outlets, suppliers).
• Ability to work well both independently or within a team
• Bachelor's degree in Marketing, Business Administration, or a related field
• Previous experience in the food industry is a plus

Why Join Us

Be part of a legacy brand evolving into a modern retail experience.

Exposure to both strategic and on-ground marketing campaigns.

Opportunity to take ownership of brand communication and local market growth.

A dynamic, family-run organization that values creativity, efficiency, and innovation.