MarTech Lead

The Role

Are you a technical leader who thrives at the intersection of marketing strategy and robust engineering? We are seeking a

MarTech Lead

to be the crucial

bridge between our development teams and our clients.

This pivotal role requires an individual with a deep, authoritative technical mind—someone who can truly understand complex requirements, assess platform risks, and architect scalable, high-performing MarTech solutions. Simultaneously, you will be a masterful communicator, translating these technical concepts into clear, compelling, and commercially sound insights for non-technical stakeholders and client executives.

You will need hands on experience in working for a development or tech team for a digital or creative agency to succeed in this role.

You will be responsible for

building, mentoring, and scaling our development capability

across key marketing technology platforms, including

WordPress

and

Adobe Experience Manager (AEM) . A core function of this leadership role is to implement

best-practice systems and agile processes

to ensure our engineering output is efficient, compliant, and world-class.

Key Responsibilities

Technology & Quality Assurance :

Oversee and assure the quality, performance, and strategic alignment of the technology team's output across all client engagements.

Strategic Scoping & Documentation :

Lead the scoping of new MarTech requirements, translating client business needs and marketing strategies into detailed, accurate technical specifications and documentation.

Workflow Optimization & Governance :

Continuously improve development workflows, systems, and delivery processes (DevOps, QA, CI / CD) to enhance team productivity and velocity.

Team Development & Recruitment :

Drive the ongoing professional development, mentoring, and recruitment of the engineering team, fostering a culture of technical excellence and accountability.

Innovation & Future-Proofing :

Stay ahead of the curve on the latest trends in development,

Generative AI , and emerging marketing technology, incorporating strategic insights into our service offerings and roadmaps.

Who This Role Suits

This is an ideal role for a

technically-minded leader

who possesses the following attributes :

The Ex-Developer Leader :

An individual with a strong development background who now enjoys the challenge of

leading and mentoring teams

as much as the satisfaction of architecting a perfect solution.

A Collaborative Driver :

A true

problem-solver

who thrives on cross-functional collaboration and excels in the demanding, fast-paced environment of an agency.

The Confident Communicator :

persuasive and confident communicator

capable of building instant rapport with clients and effectively motivating geographically dispersed teams.

The Systems Architect :

systems thinker

who genuinely enjoys identifying bottlenecks and refining workflows for maximum efficiency and quality.

The Owner :

Someone comfortable with a high degree of

autonomy, ownership , and navigating the occasional ambiguity or "organized chaos" that comes with rapid growth.

Must Have

Agency Experience :

Proven experience working in a digital or creative agency setting, with exposure to delivery models in

Western markets

(e.g., North America, UK, Europe, ANZ).

Client Communication :

Demonstrated ability to

communicate directly and effectively with senior-level clients

(Director / VP / C-Suite), presenting technical strategy and solutions with clarity and confidence.

MarTech Platform Expertise :

Deep technical understanding of the MarTech landscape, with mandatory, in-depth experience in architecting and delivering solutions on :

WordPress

(including enterprise-level and headless setups)

Adobe Experience Manager (AEM)

Familiarity with marketing automation platforms like

Marketo

is essential.

Strong Network :

An established professional network of developers, architects, and technical specialists that can be leveraged for future recruitment and partnership opportunities.