Director- Account Management - Digital Planning

Key Responsibilities

Client Engagement & Strategy

Interpret client briefs to develop strategic digital media plans and guide digital strategy alongside client and internal stakeholders.

Build and maintain relationships with clients and media owners to ensure plan alignment and campaign success.

Media Planning & Execution

Lead campaign planning across search, social, display, and programmatic channels (90%+ digital focus).

Supervise campaign setup with internal teams (ad ops, biddable) to meet performance objectives.

Optimization & Analysis

Track and analyze campaign performance; conduct post-campaign evaluations and optimization recommendations.

Identify trends, insights, and opportunities for efficiency improvements and budget reallocation.

Team Leadership & Coordination

Guide and mentor planning teams; oversee resource allocation and project delivery timelines.

Collaborate with cross-functional teams (creative, data, production) to ensure cohesive campaign integration.

Industry Intelligence & Innovation

Stay current on digital media advancements and channel innovations (e.g., vendor tools, programmatic formats).

Network with vendors and partners, leveraging proprietary tools and participating in industry forums.

Essential Qualifications & Skills

Experience : 8 +years in digital media planning, preferably within an agency setting.

Education : Degree or diploma in Marketing, Advertising, Media, or related fields.

Channel Expertise : Deep knowledge of digital ecosystems—Google Ads, Meta, DV360, Amazon DSP, Sizmek—and analytics tools like Google Analytics, SimilarWeb, Comscore.

Analytical Acumen : Strong analytical skills to interpret performance metrics and optimize campaigns.

Communication & Leadership : Excellent verbal and written communication, stakeholder management, and team leadership abilities.

Planning & Project Management : Proven capability in strategic planning, timeline adherence, and multitasking.

Client-facing Skills : Proficient in client servicing, negotiations, and proactive query resolution.

Adaptability : Comfortable in dynamic environments, meeting deadlines under pressure.