Product Marketing Manager

We are looking for an individual who will be responsible for managing the strategic positioning, go-to-market efforts, and product messaging for Vehere products to ensure that the product resonates with its target market and drives business success.

Key Roles and Responsibilities :

Develop and execute go-to-market (GTM) strategies for product expansion and launch.

Responsible for conducting competitive analysis to enhance product positioning.

Responsible for building necessary tools and material such as product feature videos, battle cards, use cases, brochures for sales enablement.

Create content related to product messaging, ensuring clear, consistent communication across teams.

Assist in completion of value documents and evaluations by top industry analysts such as Gartner, Forrester Research, Everest, and Nelson Hall, securing industry leadership recognition and enhancing product visibility.

Responsible for conducting in-depth research across various sources, including open-source platforms, industry reviews, research reports, and other industry documents, to inform strategic decisions and product positioning.

Work closely with cross-functional teams including Sales, Product Management, and Customer Support to ensure alignment across the board.

Adhere to high quality work standards.

Responsible for maintaining Confidentiality, Integrity and Availability of Vehere’s information assets including business critical information.

Skills and Experience :

Bachelor’s degree in engineering (B.E. / B.Tech) or a related technical field; an MBA is a plus.

3-6 years prior experience in product marketing in the cybersecurity industry.

Very good communication and articulation skills, with the ability to convey complex ideas clearly and persuasively.

Exceptional PowerPoint Skills.

Prior experience in launching new products or features.

Demonstrated ability to create compelling positioning and marketing content.

Ability to work effectively in a fast-paced environment with cross-functional teams.