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Senior Marketing Manager
ConfidentialGurugram, Gurgaon / Gurugram, India8 days ago
Job descriptionBuild, mentor, and lead a team of marketing professionals. Foster a culture of creativity, accountability, and performance excellence. Conduct regular performance reviews and promote professional development. Oversee the planning, execution, and optimization of 360-degree marketing campaigns across digital and offline channels. Ensure campaigns are aligned with KPIs including customer acquisition, engagement, and retention. Manage agency relationships and vendor partnerships effectively. Data-Driven Decision Making Use analytics and market research to identify trends, opportunities, and areas for improvement. Evaluate campaign performance and iterate strategies based on insights. Own key performance metrics such as ROI, CAC, LTV, and conversion rates. Brand & Content Oversight Uphold Qurist's brand identity and voice across all touchpoints. Collaborate with creative and content teams to develop compelling assets that support business objectives. Stakeholder Collaboration Work closely with product, sales, and customer success teams to align marketing initiatives with customer needs and product roadmap. Provide regular reporting and updates to senior leadership. Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. 7+ years of progressive experience in marketing, with at least 3 years in a leadership role. Proven track record of driving growth through strategic marketing campaigns. Strong leadership, people management, and team development skills. Excellent verbal and written communication skills. Experience in digital marketing, performance marketing, PR, Community building and brand strategy. Proficiency in analytics tools (e.g., Google Analytics, HubSpot, CRM platforms). Experience in the wellness, healthcare, or D2C space. Strong understanding of consumer behavior and brand storytelling. Ability to thrive in a fast-paced, entrepreneurial environment. Be part of a fast-growing, mission-driven company. Lead impactful marketing initiatives from ideation to execution. Enjoy a collaborative and innovative work culture. Competitive compensation and benefits.
Job Title : Senior Marketing Manager
Location : Gurgaon Haryana
Department : Marketing
Industry : Pharmaceuticals / Health & Wellness
Employment Type : Full-time
About Qurist
We are India&aposs most trusted medical-cannabis brand , specialising in a variety of the purest and safest wellness products to help you enhance your quality of life. We are committed to dismantling the long-standing taboo associated with cannabis and make our products accessible to those who need them most. At Qurist, we&aposre redefining medical cannabis in India , pioneering a shift toward natural wellness while breaking generational taboos. As we expand our footprint, we are seeking a dynamic and experienced Senior Marketing Manager to lead strategic initiatives and drive growth.
Position Overview
The Senior Marketing Manager at Qurist will play a pivotal role in shaping and executing the company's marketing strategy. This individual will lead a high-performing team, oversee integrated marketing campaigns, and collaborate with cross-functional departments to ensure brand consistency and business impact. The ideal candidate is a data-driven marketer and an inspiring leader with a passion for health and wellness.
Key Responsibilities
- Strategic Leadership
- Develop and execute the overall marketing strategy aligned with Qurist's business goals.
- Lead the annual marketing planning and budgeting process.
- Provide strategic direction for brand positioning, digital marketing, product launches, and customer acquisition.
Team Management & Development
Campaign Management
Required Qualifications
Preferred Skills
Why Join Qurist
To Apply :
Send your updated resume along with a brief introduction to [HIDDEN TEXT]
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Skills Required
Performance Marketing, Digital Marketing, Pr, Google Analytics, Hubspot, Brand Strategy, community building
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Senior Marketing Manager • Gurugram, Gurgaon / Gurugram, India
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