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Entri - Team Lead - Social Media

Entri - Team Lead - Social Media

EntriKerala, India
7 hours ago
Job description

Title : Team Leader Social Media

Department : Growth

Reports To : Regional Manager Social Overview :

  • We are seeking a highly skilled and results-driven Social Media Team Leader (Organic) to lead our YouTube and Instagram organic marketing efforts.
  • The ideal candidate will have a proven track record in driving audience growth, engagement, and organic lead generation through data-driven social media strategies.
  • This role involves managing a team of Social Media Associates, each responsible for individual channels, and ensuring content, strategy, and communication align to achieve measurable business growth.

Qualifications & Competencies :

  • Proven track record with minimum 2 years in growing and managing an organic social media team.
  • Demonstrated ability to generate organic leads and contribute to measurable business growth.
  • Expertise in social media analytics, keyword research, and content performance optimization.
  • Proficiency with tools including vidIQ, Google Trends, and Manychat.
  • Strong leadership, communication, and team management skills.
  • Excellent understanding of audience behavior, storytelling, and platform-specific content trends.
  • Strategic thinker with an analytical mindset and high attention to detail.

    • Key & Team Management :

  • Lead, mentor, and oversee a team of Social Media Associates managing individual channels (YouTube and Instagram).
  • Define team goals, assign responsibilities, and ensure timely and high-quality execution of campaigns.
  • Foster a culture of creativity, accountability, and performance excellence within the team.

    • Strategy & Execution :

  • Develop and implement organic content strategies to grow reach, engagement, and conversions on YouTube and Instagram.
  • Ensure content aligns with brand voice, marketing objectives, and audience preferences.
  • Utilize tools such as vidIQ, Google Trends, and Manychat to identify growth opportunities, trending topics, and automation possibilities.
  • Coordinate with creative, content, and analytics teams to produce engaging video and social content that drives audience interaction and lead generation.

    • Organic Lead Generation & Business Growth :

  • Drive organic traffic and qualified leads through strategic content planning, SEO-aligned video descriptions, and optimized posting schedules.
  • Implement effective audience nurturing workflows using tools like Manychat to convert engagement into measurable business outcomes.
  • Continuously refine strategies to support overall marketing and revenue goals through organic growth initiatives.

    • Performance Analysis :

  • Monitor, analyze, and report on key performance metrics such as engagement rate, audience growth, watch time, lead conversion, and ROI.
  • Translate insights into actionable recommendations for content optimization and audience retention.
  • Stay updated on platform algorithm changes and best practices to maintain a competitive edge.

    • Community Engagement :

  • Oversee proactive community management across platforms, ensuring timely and brand-consistent interaction with followers.
  • Cultivate meaningful relationships with audiences to build loyalty and advocacy.

    • Key Performance Indicators (KPIs) :

  • Organic follower and engagement growth on YouTube and Instagram.
  • Lead generation and conversion metrics from organic sources.
  • Improvement in content reach, retention, and watch time.
  • Quality and consistency of content and team output.
  • Contribution to overall marketing and business growth objectives.

    • (ref : iimjobs.com)

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    Social Media • Kerala, India

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