Shiprocket - Program Manager - Programmatic

Key & Stack - Select DSP(s), DCO, ad servers, CDP / identity partners; negotiate contracts; define taxonomy & brand-safety guardrails.

Campaign Planning & Execution - launch prospecting, retargeting campaigns. Set bid rules, PMPs, audience segments, and frequency caps. Own media plans and performance dashboards.

Data & Measurement - stitch Shiprocket first-party events (shipping, COD, RTO) to conversion pixels; own lift studies, MMM contributions, and incrementality tests.

Creative Automation - partner with Growth and Design to deploy DCO and feed-based creatives.

Cross-functional Leadership - align with Growth, Product Marketing, BI, and Compliance teams, hire and mentor junior buyers.

This role fits you is you have -

• Upto 3 yrs hands-on programmatic buying (Display / Video / Native) with at least one enterprise DSP (DV360, The Trade Desk, Amazon ADS, Xandr, etc.).
• Proven track record of performing a programmatic function from scratch or turning around a legacy stack.
• Ability to translate first-party event data into addressable audiences and LTV-driven bid strategies.
• Understanding of brand-safety, viewability and ad-fraud mitigation.
• Excellent stakeholder skills, comfortable presenting ROI modeling to C-suite.
• Experience with e-commerce functions
• Familiarity with dynamic creative optimization (DCO) tools (e.g., Google Studio, Jivox).

(ref : iimjobs.com)