Data Engineer (Analyst)

Job Title : Data Engineer (Analyst)

Experience : 2+ Years

Location : Remote

About the Role :

We are looking for an experienced Data Engineer (Analyst) who can design, build, and optimize data models and pipelines to support business intelligence and performance analytics. The ideal candidate should have a strong understanding of SQL, cloud data warehouses (preferably Snowflake), and hands-on experience with advertising or marketing data.

Key Responsibilities :

• Design, build, and maintain scalable data pipelines and analytical models for advertising events such as impressions, clicks, and conversions.
• Analyze programmatic advertising data across multiple platforms (DSPs, ad exchanges, social networks).
• Support campaign performance analysis and provide data-driven insights to optimize marketing effectiveness.
• Conduct A / B testing and experimental analysis to evaluate campaign performance and creative strategies.
• Track and interpret user behavior data using tools like Heap, Google Analytics, or similar platforms.
• Develop and optimize SQL queries and manage ETL / ELT workflows in Snowflake or similar cloud data environments.
• Collaborate with business stakeholders, product managers, and data teams to define key metrics, KPIs, and reporting requirements .
• Build interactive dashboards and reports using BI tools such as Power BI, Tableau, Looker, or Sigma.
• Ensure data quality, consistency, and governance across analytics datasets.

Required Skills :