Media Buyer - Paid Social Specialist

We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI.

Key Responsibilities :

• Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clients
• Develop comprehensive media buying strategies tailored to US market audiences and consumer behavior
• Independently manage campaign budgets ranging from $10K to $500K+ monthly
• Conduct audience research, segmentation, and targeting optimization for US demographics
• Create and test multiple ad sets, audiences, and creative variations to maximize performance
• Analyze campaign data and metrics to drive data-informed optimization decisions
• Implement advanced testing methodologies including A / B testing, creative testing, and audience testing
• Scale winning campaigns while maintaining or improving cost efficiency
• Stay ahead of platform algorithm changes, ad policies, and emerging features
• Provide strategic recommendations and performance reports to clients and stakeholders
• Manage relationships with US clients, understanding their business goals and KPIs
• Collaborate with creative teams to develop high-converting ad creatives
• Monitor competitor activities and industry trends in the US market

Required Qualifications :

Required Portfolio Elements : Your portfolio must demonstrate :

Preferred Skills :

What Makes You Stand Out :