Franchise Development Manager

About the Company :

Aliens Art Pvt. Ltd. is a creative powerhouse redefining design, artistry, and customer experience. With a strong national presence and expanding network, we are on a mission to grow through a robust franchise model that upholds our brand excellence and business vision.

We are looking for a Franchise & Business Development Manager who can drive expansion, nurture partner success, and contribute directly to the brand’s strategic growth.

Role Overview :

As a Franchise Manager, you will be responsible for developing, managing, and supporting franchise partners to ensure sustainable business growth and brand consistency. You will act as the primary link between the corporate team and franchise owners—ensuring alignment with brand standards, operational efficiency, and financial performance. This role is a blend of franchise management and business development.

You will be responsible for identifying new franchise opportunities, driving expansion strategies, ensuring operational excellence across existing franchises, and building strong business relationships with partners to ensure mutual success and profitability.You’ll act as both a strategic growth leader and a business performance coach, balancing relationship management with revenue generation.

Key Responsibilities :

1. Franchise Development & Expansion

Identify, evaluate, and onboard new franchise partners in targeted regions.

Manage end-to-end franchise acquisition process — from lead generation to agreement signing. Develop and present franchise proposals, business models, and ROI projections.

Support market research and feasibility studies for new locations.

2. Business Development & Market Growth

Create and execute strategies to achieve franchise and sales growth targets.

Explore B2B and B2C opportunities for brand visibility and lead generation.

Collaborate with the marketing team for local activation campaigns and promotional activities.

Analyse market trends, competition, and consumer behavior to identify new business opportunities.

3. Franchise Relationship & Operations Management

Build and maintain strong relationships with franchise partners ensuring consistent engagement and performance.

Guide franchisees in operational planning, marketing, and team performance.

Conduct regular audits, performance reviews, review meetings and site visit to monitor compliance checks.

Support franchise partners with training, business planning, and operational improvements.

Act as the liaison between the brand and franchise partners for smooth communication.

4. Operations & Brand Compliance

Ensure franchise outlets adhere to brand standards, operational SOPs, and customer experience guidelines.

Coordinate with design, marketing, HR, and operations teams for franchise setup and launch.

Audit existing franchises for performance, branding, and service quality.

5. Operations & Brand Compliance

Ensure franchise outlets adhere to brand standards, operational SOPs, and customer experience guidelines.

Coordinate with design, marketing, HR, and operations teams for franchise setup and launch.

Audit existing franchises for performance, branding, and service quality.

6. Training & Support

Facilitate training sessions for franchise owners and their teams.

Provide operational and marketing support during pre- and post-launch phases.

Keep partners updated on new processes, products, and promotions.

Key Qualifications :

Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).

4+ years of experience in franchise management, business development, or retail operations. Proven success in managing franchise or channel partner networks.

Excellent communication, negotiation, and presentation skills, excellent verbal and written communication.

Willingness to travel frequently for partner meetings and audits.

Strong business acumen, financial understanding, and negotiation skills, strong understanding of P&L, ROI, and business analytics.

Proficient in CRM tools, MS Office, and business analytics

Key Competencies :

Strategic thinker with strong business acumen.

Relationship builder with excellent interpersonal skills, confident communicator and persuasive presenter.

Process-oriented, organised, and detail-driven.

Result-oriented and capable of working under pressure.

Passionate about brand growth and quality control, strong ownership, accountability, and result orientation.