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Digital Marketing Manager
Carisma Spa & WellnessNew Delhi, Delhi, India1 day ago
Job descriptionMinimum 7 years of experience in digital marketing, with proven leadership roles Preferable experience in skincare, wellness, beauty, or medical aesthetics Strong background in performance marketing, customer acquisition, and CRM Hands-on experience managing paid channels (Meta, Google, YouTube, etc.) Deep understanding of D2C funnels, customer segmentation, and retention strategies Strategic thinker with strong execution capabilities Excellent analytical skills and ROI-driven decision-making Ability to work independently in a fractional leadership role Team leadership and stakeholder management experience
About Us :
We are a fast-growing skincare and wellness brand focused on delivering high-impact, results-driven solutions in the beauty and medical aesthetics space. With a strong focus on innovation and customer experience, we are now looking to scale our digital presence and performance-driven marketing efforts.
Role Overview :
We are seeking Digital Marketing Manager with at least 7 years of experience , in D2C Industry only. This is a strategic leadership role responsible for driving customer acquisition, brand visibility, and ROI across all digital channels.
Key Responsibilities :
- Own and lead the digital marketing strategy across paid media, performance marketing, CRM, SEO, and organic growth
- Oversee acquisition and retention strategies with a clear focus on ROI
- Plan, execute, and scale paid campaigns across Meta, Google, YouTube, and affiliate platforms
- Drive D2C revenue and customer lifetime value through performance-focused initiatives
- Lead and mentor a team (internal / external) across paid, organic, and content functions
- Collaborate with product and creative teams to ensure brand consistency and impactful messaging
- Leverage analytics to continuously optimize customer funnel and campaign performance
- Manage and allocate digital marketing budgets effectively across channels
- Stay ahead of trends in skincare, wellness, and medical aesthetics digital space
Key Requirements :
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Digital Marketing Manager • New Delhi, Delhi, India