Content Director

Job Description

We are seeking a visionary content leader who will own the content direction across multiple marketing channels.

The ideal candidate will have a strong understanding of content's role in SEO, paid campaigns, and conversion rate optimization.

They will work closely with our teams to define content strategies that drive business growth and customer engagement.

Key Responsibilities :

• Define content strategy across SEO, ad creatives, email campaigns, and social media for our clients.
• Work directly with US-based clients to understand brand voice, customers, and market dynamics.
• Translate business goals, customer insights, and competitor research into clear content roadmaps and direction.
• Lead projects by defining content strategy and engaging with clients / customers to align on objectives.
• Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.
• Write / create the copy for ads, email campaigns, social media for our clients.
• Ensure all content supports the persona, brand tone & campaign goals.
• Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.
• Support thought-leadership and brand storytelling through case studies, guides, and whitepapers.

Requirements :

Nice-to-Have :