Web Experience Developer

About Certivo

Certivo turns regulatory evidence into market access . Our AI (CORA) ingests supplier docs and BoMs, validates them against rules, and assembles market-ready packets mapped to every product × site × market—so launches don’t slip and shipments don’t sit.

You’ll shape how that story is told — designing, building, and optimizing our digital presence in Framer . From landing pages to narrative microsites, you’ll turn complex value into clear, visual storytelling that builds trust and drives demand.

Why this role exists

We’re defining a new category in compliance automation, and the story must land with elegance, speed, and clarity. Our website is where customers first see our promise.

As Website Designer , you’ll design and build the surfaces that turn curiosity into confident engagement. Reporting to the Director of Product Marketing & Growth , and partnering with the Head of Design and Organic Growth Manager , you’ll own the craft and performance of Certivo’s digital storytelling—combining brand design, content strategy, and Framer precision to accelerate growth.

The role

Split your time between :

• Framer design / build (≈70%) — Landing pages, campaign microsites, content pages, interactive stories that communicate value and convert.
• Brand & storytelling (≈30%) — Visual system development, brand consistency, motion / illustration, and collaboration on content / campaign narratives.
• You’ll evolve the visual system with Design and optimize performance with Growth—building pages and components that are both beautiful and measurable.

Scorecard (what success looks like)

30 days

identify visual / technical inconsistencies.

60 days

lift CVR by ≥25% vs baseline.

90 days

6–12 months

90% system adoption across new builds.

Responsibilities

Framer design & development

Brand & storytelling

Growth & optimization

Collaboration & systems

ensure design↔build parity.

Build, optimize, and maintain

Own the Certivo site in Framer , including a reusable component / library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations. Partner with the Director of PMM, Organic Growth Manager, and Senior Product Designer to ship pages and experiments that create packet-intent demand.

Outcomes & hard targets (quarterly)

LCP ≤ 2.5s , INP ≤ 200ms , CLS ≤ 0.1 .

form completion +20% .

non-brand organic +30% QoQ with Organic Growth.

P0 defects <

Sev-1 time-to-fix <

24h .

zero critical a11y violations in monthly audits.

Responsibilities (deeper cut)

Figma ↔ Framer parity.

fields for SEO / meta, OG / Twitter, schema, hreflang.

embed light calculatorsor checklists via custom React components.

LinkedIn pixel / retargeting.

analyze and iterate.

structured data.

monitoring and visual regression checks.

page / component inventory.

30 / 60 / 90-day plan

0–30 days

connect HubSpot, GA4 / GTM, GSC, Calendly.

publish two lane pages + one gated sample packet.

31–60 days

implement schema acrosseligible pages.

lift demo / sample CVR ≥20% on target pages.

publish two guides + one webinar landing & recap.

61–90 days

ship localization foundations (hreflang, copy externalization).

deliver 10–15 releases for the quarter.

What great looks like (KPIs)

INP ≤ 200ms on mobile for key pages.

form completion +20% .

Sev-1 time-to-fix <

24h .

zero critical violations.

Qualifications

Must-have

deep Framer experience (share live examples).

can define analytics events and dashboards.

data-driven iteration.

Nice-to-have

familiarity with packettypes (Listings, Substances, EPD / EN 15804, NSF 61 / 372).

ability to migrate patterns to Framer.

SVG / Illustrator skills.

Tools we use

Framer + CMS, Figma, GA4 / GTM, Google Search Console, HubSpot, Calendly, Ahrefs / Semrush, Screaming Frog, Hotjar / Clarity, Loom, Notion / Airtable.

How we work

Fast iterations, visible metrics, tight PMM / Design / Engineering collaboration.

release changelogs.

Bias toward clarity, speed, and measurable outcomes.

Interview process

collaborative review.

Compensation & progression

Competitive base + variable (aligned to CVR lifts, CWV, release velocity, SEO / technical health). Equity appropriate for an early team member. Growth path to Web Experience Lead .

Apply

Email careers@certivo.com with :

Subject : Framer Designer — Brand + Growth