Talent.com
No longer accepting applications
Media Group Head

Media Group Head

Publicis GroupeChennai, Tamil Nadu, India
21 hours ago
Job description

Designation- Group Head- Digital Buying

Years of exp- 6-9

Location- Mumbai

Role Overview :

The Group Head - Central Media Buying will lead and oversee the centralized media buying function within our Digital Trading & Investment Desk. This pivotal role is responsible for developing and executing strategic media buying strategies across programmatic and direct channels, ensuring optimal efficiency, transparency, and ROI for our diverse portfolio of agency clients. The Group Head will manage and foster strong relationships with media vendors and technology partners and drive continuous improvement in our buying practices to maintain a competitive edge in the dynamic digital landscape.

Key Responsibilities :

  • Develop and articulate a negotiation strategy for the central media buying function, aligning with overall digital investment goals and client objectives.
  • Identify and evaluate emerging media buying trends, technologies, and opportunities to enhance the agency's capabilities and client performance.
  • Contribute to the development of agency-wide digital media strategies and best practices.
  • Identify training and development needs within the team and implement programs to enhance their skills and knowledge.

Media Buying Strategy & Execution :

  • Oversee the development and implementation of sophisticated media buying strategies across various digital channels (Programmatic, Display, Video, Native, Audio, Social, etc.).
  • Ensure efficient and effective negotiation with Media Vendors on Branding business, adhering to client budgets and KPI’s metrices.
  • Drive the adoption of best practices in programmatic trading, including audience targeting, bidding strategies, and optimization techniques.
  • Manage and optimize direct media buys, negotiating favourable rates and terms with publishers and media owners.

    • Vendor Management & Negotiation :

  • Cultivate and maintain strong relationships with key media vendors, technology partners (DSPs, SSPs, DMPs), and data providers.
  • Lead negotiations for media buys, ensuring competitive pricing, favourable terms, and access to premium inventory.
  • Evaluate vendor performance and identify opportunities for strategic partnerships.

    • Data Analysis & Performance Optimization :

  • Establish robust reporting frameworks and KPIs to monitor media buying performance and ROI.
  • Lead the analysis of campaign data to identify trends, insights, and optimization opportunities.
  • Drive a culture of data-driven decision-making within the media buying team.
  • Collaborate with analytics teams to develop and implement advanced measurement and attribution models.

    • Compliance & Governance :

  • Ensure all media buying activities adhere to industry regulations, data privacy laws, and agency policies.
  • Maintain transparency in buying practices and provide clear reporting to internal teams and clients.
  • Implement and enforce brand safety and ad fraud prevention measures.
  • Innovation & Continuous Improvement :
  • Stay abreast of the latest developments in ad tech, programmatic trading, and the broader digital media lands…
    • Create a job alert for this search

    Media Group Head • Chennai, Tamil Nadu, India

    Related jobs
    • Promoted
    Center Head

    Center Head

    UnacademyChennai, Tamil Nadu, India
    Unacademy is India’s largest learning platform, built with a mission to democratize education for every learner.What began as a humble YouTube channel has evolved into a robust education ecosystem ...Show moreLast updated: 1 day ago
    • Promoted
    Social Media Account Manager

    Social Media Account Manager

    Oxyzem Creative AgencyChennai, Tamil Nadu, India
    Timings : 09 : 30 am - 06 : 30 pm (Mon-Fri).Social Media Account Manager – Oxyzem Creative Agency.Oxyzem Creative Agency is on the lookout for a Social Media Account Manager who can own client relations...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Growth & Partnerships

    Head of Growth & Partnerships

    President EducationChennai, Tamil Nadu, India
    President Education Company specializes in ‘Edutravel’, a model that combines travel with learning experiences.Partnering with universities in Singapore, Dubai and London, we offer certified progra...Show moreLast updated: 2 days ago
    • Promoted
    Area Head - Current Account

    Area Head - Current Account

    ConfidentialChennai, India
    Communication Skills, Team Player, Result Driven, Collaboration.Strategic Thinking, Delivering Results, Identify Trends, Setting Direction. Area Head,Area Sales,Area Manager,Cluster Head,Cluster Sal...Show moreLast updated: 6 days ago
    • Promoted
    Hiring Sales Head, Regional and Deputy Manger

    Hiring Sales Head, Regional and Deputy Manger

    ConfidentialChennai, India
    Hiring for Fashion TV multi-city experience from Ultra luxury B2B profiles Pan India.Mumbai, Banglore, Chennai, Hyderabad, Goa, Delhi, Guwahati, Kolkata, Chandigarh, Delhi, Lucknow, Nagpur.World's ...Show moreLast updated: 6 days ago
    • Promoted
    Group Head- Biddable

    Group Head- Biddable

    Publicis MediaChennai, IN
    Designation- Manager / Group Head / Associate Director.Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across indus...Show moreLast updated: 1 day ago
    • Promoted
    Digital Vertical Head- Integrated Marketing Agency

    Digital Vertical Head- Integrated Marketing Agency

    ConfidentialChennai
    We are seeking a visionary and results-driven Digital Vertical Head to lead and expand our digital services within an Integrated Marketing Agency. This strategic role involves developing and executi...Show moreLast updated: 30+ days ago
    • Promoted
    Media Buying Specialist

    Media Buying Specialist

    Texonica EdgeChennai, IN
    Ready to take your media buying skills to the next lvl — working remotely with a fast-growing US-based mktg team?.We’re looking for a driven, experienced Media Buying Specialist based in India who ...Show moreLast updated: 20 days ago
    • Promoted
    Social Media Influencer

    Social Media Influencer

    Arusha FoodsChennai, IN
    We're Hiring : In-House Influencer & Social Media Expert 🌿📱.Are you passionate about creating content that inspires a healthier lifestyle? Do you light up in front of a camera and behind it? If yo...Show moreLast updated: 11 days ago
    Head of Demand Generation (Global | Paid, Organic & Community Growth)

    Head of Demand Generation (Global | Paid, Organic & Community Growth)

    WATI.ioChennai, TN, IN
    Quick Apply
    Wati is a high-growth, venture-backed SaaS company on a mission to empower small and medium businesses to build stronger customer relationships through modern messaging. Our platform provides a comp...Show moreLast updated: 8 days ago
    • Promoted
    Head of Digital Communication

    Head of Digital Communication

    I-PAC (Indian Political Action Committee)chennai, tamil nadu, in
    At I-PAC, we’ve always played big.We’ve built narratives that moved nations, crafted digital movements that redefined elections, and made politics speak the language of the people.We didn’t just ad...Show moreLast updated: 13 days ago
    • Promoted
    Communications & Social Media Manager

    Communications & Social Media Manager

    Hill Spring International Schoolchennai, tamil nadu, in
    Hill Spring International School | Mumbai | Hybrid (Remote + Site Visits as Needed) | Part-time / Freelance.Hill Spring International School is seeking a talented and creative.Communications & Social...Show moreLast updated: 21 days ago
    • Promoted
    Urgent Opening For Media-Group Head

    Urgent Opening For Media-Group Head

    ConfidentialChennai
    Responsible for achieving sales targets through successful collections and by creating a strong business pipeline for long-term sustainability. Prepare and implement annual sales strategy for NBD & ...Show moreLast updated: 30+ days ago
    • Promoted
    Paid Media Manager / Paid Advertising Lead

    Paid Media Manager / Paid Advertising Lead

    Moncler CompanyChennai, IN
    Paid Media Manager / Paid Advertising Lead (Part-Time, Remote).Shape Global Luxury Performance With Moncler.Moncler is synonymous with modern luxury, technical excellence, and visionary craftsmansh...Show moreLast updated: 1 day ago
    • Promoted
    Business Head

    Business Head

    Matrimony.com LimitedChennai, Tamil Nadu, India
    Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE.Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2...Show moreLast updated: 30+ days ago
    • Promoted
    Media Manager

    Media Manager

    ANic ConsultantsChennai, India
    Position : Media Manager Location : Chennai Reports to : General Manager Responsible for managing, developing and driving organization media communications a...Show moreLast updated: 27 days ago
    • Promoted
    Digital Head

    Digital Head

    ConfidentialChennai
    Oversee planning and implementations of all digital campaigns, web projects and client relationship.Monitor campaign progress performance reports. Integrate offline campaigns to digital space for cl...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Media Buyer

    Senior Media Buyer

    GROW MEDICOChennai, Tamil Nadu, India
    Meta & Google campaigns to drive .You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene. Plan, launch, and optimize campaigns ...Show moreLast updated: 2 days ago