Role Purpose
The purpose of the role is to be responsible for conceptualizing and creating athleisure wear
for CAVA that aligns with current fashion trends, market demands, and the brand's aesthetic.
The role combines artistic skills, technical expertise, and market awareness to design unique
and appealing fashion products.
Key Responsibilities
Research and Inspiration
- Stay updated with the latest fashion trends, styles, and cultural influences.
- Draw inspiration from various sources, global fashion trends & events
- Overseeing the research and development of new styles for organizations in the
past experiences
Conducting market research to identify new trends, fabrics and seek designinspiration
Concept Development
Produce visually appealing and innovative fashion products in line with Cava’saesthetic and brand promise
Create design concepts and sketches for CAVA athleisure considering factors likecolour, fabric, texture, and silhouette
Develop mood boards and presentations to communicate design ideasCreate tech packs for styles and have a good understanding of market viabilityand commercial scalability
Production & Design Process
Choose appropriate fabrics, trims, and materials for each design, consideringfactors such as comfort, durability, and cost
Develop patterns for garments and accessories, ensuring proper fit andfunctionality.
Collaborate with pattern makers and sample developers to bring designs to life.Oversee the creation of prototypes and samples, making necessary adjustmentsto achieve the desired design and fit. Work closely with seamstresses, tailors,
and manufacturers
Create detailed technical drawings and specifications, including measurements,construction details, and sewing instructions, to guide the production process
Quality Control by overseeing the production process to ensure that the finalproducts meet quality standards and design specifications
Adaptation and Iteration : Review feedback from colleagues, clients, andcustomers, and make necessary revisions to designs based on input and market
demands
Managing the design process from conception to final stylingTrend Forecasting
Analyse market trends and consumer preferences to anticipate future fashiontrends and adapt designs accordingly
Collaborate with teams to create fashionable clothing line that aligns with CAVAbusiness strategy
Brand Identity
Ensure that designs align with the CAVA’s brand aesthetic, target audience, andoverall image & brand promise
Collaboration & Presentation
Collaborate with other designers, merchandisers, and marketing teams todevelop cohesive fashion collections and promotional materials
Showcase designs through fashion shows, presentations, and promotionalmaterials to potential buyers, clients, and the media
Behavioral Competencies
Execution ExcellenceIdeationCreativityLearning AgilityExcellent communication and presentation skillsAbility to work collaboratively and cross-functionally with teamsQualifications & Experience
Bachelor's degree in Fashion Design, Knitwear Design or a related field (or equivalent workexperience)
2 years of work experience in the fashion department of any D2C fashion brand inIndia
Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, etc.)Knowledge of garment construction, pattern making, and sewing techniquesUnderstanding of textiles, fabrics, and material propertiesTrend forecasting and market research skillsFamiliarity with market research and competitive analysis techniqueExperience In menswear category is a good to have