Marketing Cloud Architect

Role : SFMC Solution Architect

Exp : 8 to 13+ yrs of Exp

Location : Coimbatore / Hyderabad / Gurgaon / Bangalore - Hybrid

Job Summary : We are seeking a highly experienced and strategic Salesforce Marketing Cloud (SFMC) Solution Architect to design, lead, and implement robust and scalable marketing automation solutions. The ideal candidate will serve as a technical and strategic leader, bridging the gap between business requirements and technical execution within the SFMC platform. You will be responsible for architecting end-to-end customer journeys, data models, integrations, and automation strategies that drive customer engagement, loyalty, and business growth.

Key Responsibilities

Strategic Solution Design :

• Translate complex business requirements and marketing strategies into detailed, scalable, and secure SFMC technical solutions.
• Design comprehensive customer journeys using Journey Builder, ensuring optimal personalization, timing, and channel orchestration (email, mobile, advertising, web).
• Architect data models within Contact Builder and Data Extensions to support segmentation, personalization, and reporting needs.
• Develop integration strategies between SFMC and other systems (e.G., Salesforce Sales / Service Cloud, CRM, CDP, DWH, custom applications) using APIs (REST / SOAP), Marketing Cloud Connect, and other integration patterns.

Technical Leadership & Governance :

Collaboration & Stakeholder Management :

Skill Requirements

Salesforce Marketing Cloud Certifications :

Deep expertise across SFMC modules : Journey Builder, Email Studio, Automation Studio, Contact Builder, Audience Builder, Mobile Studio, Cloud Pages, Advertising Studio.

Strong proficiency in :

About WPP :

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

How to Apply :

If you are passionate about leading transformative marketing automation projects and driving exceptional customer experiences, we’d love to hear from you!

If you've above experience with SFMC, you could share your resume to naveenkumar.venkatazhagan@verticurl.com