RESPONSIBILITIES :
- Channel Identification and Recruitment
- Identify and evaluate potential channel partners aligned with our target market and business objectives.
- Develop and maintain relationships with key stakeholders within partner organizations.
- Lead Generation :
- Implement strategies to generate high-quality leads through various channels, including digital marketing, events, and collaborations.
- Utilize market research and industry knowledge to identify new opportunities for lead generation.
Qualification and Segmentation :
Evaluate and qualify leads based on predefined criteria.Segment leads to ensure effective targeting and alignment with the company's value proposition.Collaboration with Sales Teams :Work closely with the sales team to understand customer needs and tailor lead generation strategies accordingly.Provide comprehensive information and insights on qualified leads to facilitate successful conversions.Performance Monitoring and Reporting :Implement tracking mechanisms to monitor the performance of lead generation activities.Generate regular reports on lead generation metrics and provide recommendations for optimization.Qualifications :
Proven experience in channel partner management, lead generation, or a related field.Strong understanding of the industry and market trends.Ability to analyze data and draw actionable insights.Results-oriented with a track record of meeting or exceeding lead generation targets.Skills Required
Lead Generation, Market Research, Digital Marketing, Strategic Planning