Job Description — Content Creator (Tsokha Lifestyle)
Brand
Tsokha Lifestyle (Porvorim, Goa)
Role Type
Full-time (On-site)
Focus
Creative Design
- Reels
- Aesthetic Visual Content
- Product Shoots
Salary
20-35k (Based on skill & portfolio)
About Tsokha Lifestyle
Tsokha is a curated lifestyle brand offering ceramics, ethnic apparel, jewellery, home décor, aromatherapy, wellness, and handcrafted pieces. We are a design-first brand, and our content must reflect elegance, minimalism, and strong aesthetic sensibility.
We are looking for a modern Content Creator — someone who understands today’s visual language and can produce aesthetic, scroll-stopping content for Instagram, websites, and brand campaigns.
Role Overview
You will be responsible for creating all visual content for Tsokha — from reel creation to photos, graphics, banner creatives, and storytelling visuals.
This is a pure content + design role.
Key Responsibilities :
1. Reel Creation (Primary Responsibility)
Shoot, edit, and produce high-quality reels for Instagram.Create content around ceramics, apparel, jewellery, aromatherapy, wellness, and home décor.Use trending formats, transitions, and concepts aligned with the brand’s tone.2. Product Photography & Styling
Shoot aesthetic product photos for Instagram & catalogue.Create flatlays, moodboards, and creative compositions.Style shoots with props, fabrics, textures, and backgrounds.3. Graphic Creatives & Design
Create social media posts, banners, posters, story templates, and promotional creatives.Work with colour palettes, typography, and brand systems.Design festival creatives, new launch creatives, and sale announcements.4. Visual Branding
Maintain Tsokha’s brand identity in every piece of content.Ensure aesthetics match the brand mood : earthyeleganthandcraftedmodernminimal.5. Concept Development
Ideate new content concepts, themes, and campaign ideas.Plan seasonal shoots (festive, monsoon, winter, launch campaigns).Prepare creative moodboards and shoot ideas.Skills Required
Strong command over video editing tools (CapCut, VN, Premiere Pro optional).Product photography skills using phone or camera.Graphic design skills (Canva or Adobe tools).Strong aesthetic sense — colours, lighting, styling.Understanding of modern Instagram trends & formats.Ability to independently shoot and deliver content regularly.Preferred Profile
1–3 years experience in content creation.Strong portfolio with lifestyle products / fashion / creative reels.Based in Goa or willing to relocate.Passion for design, décor, fashion, and handcrafted brands.Work Culture
Creative freedom.Aesthetic work environment (Tsokha Store Studio).Direct contribution to brand identity.Opportunity to grow into a Creative Lead as Tsokha expands.How to Apply
Portfolio / Instagram work link.3–5 reels you have created.Resume.. Expected Salary