Search Engine Optimization Specialist - Remote Work from Home

Job Title :

Search Engine Optimization (SEO) Specialist

Location : Work from Home

Employment Type : Full-Time

Reports To :

Founder & Digital Marketing Manager – AdsOnline.ca

Apply at : support@adsonline.ca

About AdsOnline.ca

AdsOnline.ca is a fast-growing

AI-powered digital marketing agency

based in Toronto, helping businesses generate high-quality leads through

Google Ads, Meta Ads, SEO, and Automation .

We specialize in

data-driven strategies

that help local and national brands dominate their online presence — and we’re looking for a passionate

SEO Specialist

to join our hybrid team.

About the Role

As an

SEO Specialist

at AdsOnline.ca, you’ll be responsible for crafting and executing high-impact SEO strategies that increase organic visibility, rankings, and leads for our clients across various industries.

You’ll collaborate closely with our content, design, and paid media teams to ensure every campaign delivers measurable growth.

This role is

hybrid , allowing flexibility to work remotely while spending 2–3 days a week at our Toronto office to collaborate with the team and brainstorm creative ideas.

⚙️

Key Responsibilities

Develop and execute

end-to-end SEO strategies

to improve website visibility, rankings, and conversions.

Conduct detailed

keyword research, competitor benchmarking, and content gap analysis .

Optimize

on-page elements

(meta tags, headers, schema, internal links, URLs, etc.) for SEO best practices.

Manage

off-page optimization , including backlink building, outreach, and digital PR.

Perform

technical SEO audits

to identify and fix crawl, indexation, and Core Web Vitals issues.

Collaborate with content and design teams to ensure all assets align with SEO goals.

Track and analyze performance using

Google Analytics, Search Console, SEMrush, and Ahrefs , providing data-driven reports and recommendations.

Stay updated on

search engine algorithms and emerging SEO trends , including AI automation tools.

Qualifications

5+ years of SEO experience

(agency experience preferred).

Deep understanding of

on-page, off-page, and technical SEO fundamentals .

Hands-on experience with

Google Analytics, Search Console, Tag Manager, SEMrush, Ahrefs, Screaming Frog, and WordPress / Shopify .

Working knowledge of

HTML / CSS

for troubleshooting technical issues.

Strong analytical and reporting skills with the ability to translate data into insights.

Excellent communication and collaboration skills.

Nice to Have

Experience with

Local SEO & Google Business Profile optimization .

Familiarity with

AI tools

like ChatGPT, Jasper, SurferSEO, and Frase.

Understanding of

Conversion Rate Optimization (CRO)

and content marketing strategies.

What We Offer

Remote Work from Home

Competitive salary and performance-based bonuses.

Exposure to

AI-driven marketing & automation platforms .

Opportunity to work with diverse clients and industries.

A collaborative, creative, and growth-oriented work culture.

How to Apply

Send your

resume ,

portfolio of SEO results

(ranking reports, case studies, or analytics dashboards), and a short note about your experience to :

support@adsonline.ca

Subject :

Application – SEO Specialist